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Creator's MBA Newsletter

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

Dr. Destini Copp
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I'm running 6 of these 7 in October

Creator's MBA · Sunday Edition Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Why October matters more than Black Friday week → The seven October campaigns and which ones I'm running → How to pick the one that fits your business right now → A free skill that plans your October through December Deep Dive What to...

Dr. Destini Copp

Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief Your whole holiday season, planned on October 28. On Wednesday, October 28, I'm running the Black Friday Profit Party for Newsletter Profit Club and Creator's MBA Mastermind members, and even though Black Friday is in the name, we're planning a lot more than one sale. We look at the whole season, from the beginning of November all...

Dr. Destini Copp

Creator's MBA The Flywheel Edition One flywheel stage, one AI move, one thing to do this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Stage 3 of 5 · Nurture Sephora's fall sale started on Halloween. So I'm planning my October through December the way they plan theirs. I sat down this week to plan my fourth quarter for Creator's MBA and I used Sephora as the model. Sephora only runs two big sales a year. Last fall's sale started for their top members on...

Behind the Build: AI Edition · Free Creator's MBA Hey Reader, Steph Blake's flash sales used to take her a day and a half. Coming up with the idea, building the pages, writing the emails, getting it all scheduled. Now it takes her 30 minutes, and most of that is her deciding what the sale is for and reading the copy before it goes out. The emails going into Kit, the coupon codes, the tags, the records in Airtable, all of that happens without her. She was on the Creator's MBA Show this week...

Dr. Destini Copp

Creator's MBA · The AI Edition Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Today's sponsor Free Playbook: Stretch Your Claude Usage A practical, interactive guide to making your Claude usage go further without upgrading, so you can get real work done without hitting the limit. Get the Free Playbook → The AI Insight Nobody Hacked Me And I still lost control of a subdomain I...

Dr. Destini Copp

Creator's MBA · Sunday Edition Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Where to start when you have AI and nothing running → The four steps and the order to do them in → The five files that go in your business folder → The VIP Pass goes to $97 tomorrow morning Deep Dive What to build first, and in what...

Dr. Destini Copp

Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief Missed the summit? You didn't miss it. Missed the AI in Action Summit this week? The free window closed yesterday morning, but there's still time to get in on the fun with the VIP Pass, and I'll get to what's in it in a second. First, here's what one of our attendees posted in the Boardroom on Wednesday. "By the way I've been to...

Dr. Destini Copp

Creator's MBA · Sunday Edition Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → The three things my five hours a week in HobbyScool go to → The order bump that's converting at half of what it should → The episode where Kate interviewed me about the five hours → AI in Action Summit opens Tuesday, free to attend...

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Creator's MBA · The Event Edition Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief Why I Built This One I learn by watching other people do the thing. When I can see the actual application and the process behind it, that's when I can figure out how to do it in my own business. That's the reason AI in Action Summit exists, and it opens Tuesday. There are things that take me a lot...

Dr. Destini Copp

Creator's MBA The Flywheel Edition One flywheel stage, one AI move, one thing to do this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Stage 2 of 5 · Engage Pick your three. Before Tuesday morning. The sessions that matter to you aren't the same ones that matter to me. The AI in Action Summit opens Tuesday and it's free. Everybody who registers is working on something different, so the sessions worth your time aren't the same ones worth mine. That's worth...