Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight How I write four newsletters a week with Claude Claude drafts every issue. I still pick the topic, read every draft and hit schedule. My Creator's MBA newsletter goes out four times a week, and if I wrote every issue from a blank page I wouldn't get anything else done. So Claude drafts all of them. It works because of...
1 day ago • 3 min read
Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → What happens when Gmail summarizes your newsletter → The parts of your newsletter a summary can't replace → What my HobbyScool click rates showed me → The AI Newsletter Summit starts in nine days From Our Sponsor Clients to Courses: This is the book behind $0 to...
5 days ago • 4 min read
Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief The AI Newsletter Summit is ten days away, and here's where to start. The summit opens Tuesday, October 27, with 27 free workshops on using AI to write your newsletter, grow your list and make money from every send. If your newsletter takes up most of a day and isn't bringing in much money yet, start with my live kickoff on Tuesday...
6 days ago • 4 min read
Creator's MBA The Flywheel Edition One flywheel stage, one AI move, one thing to do this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Stage 3 of 5 · Nurture Your newsletter is where people get to know you This is the step where people go from joining your list to trusting you enough to buy. Every customer goes through the same five steps with your business. They find you, join your email list, get to know and trust you, buy from you, and then buy again and...
7 days ago • 3 min read
Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight What 90 days of my subject lines showed me Open rates barely moved from one email to the next, and click rates changed a lot. When I recorded my workshop for the AI Newsletter Summit, I used my own HobbyScool list for the demo. I connected Claude to my Kit account and asked it to show me where I was losing people and...
9 days ago • 3 min read
Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Why your newsletter takes so long and still doesn't pay → The three places AI can help your newsletter → Three questions to figure out where to start → 27 free workshops at the AI Newsletter Summit, October 27 to 29 Deep Dive Where does your newsletter need AI...
12 days ago • 3 min read
Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief If your newsletter takes up your whole week, this event is for you. On October 27 I'm opening the AI Newsletter Summit, and I built it for the solopreneur who sends a newsletter every week, does most of it herself and isn't making much money from it yet. A lot of the time it isn't even the writing that takes the longest. It's...
13 days ago • 4 min read
Creator's MBA The Flywheel Edition One flywheel stage, one AI move, one thing to do this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Stage 4 of 5 · Retain How I sell at full price over the holidays Last Black Friday, a gift card on a full-price offer got more clicks and more sales than our biggest discounts. Last Black Friday, HobbyScool sold lifetime access to the Craft & Create Club at full price and attached a $70 shop gift card to it. That email went to...
14 days ago • 3 min read
Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight The job I used to do every morning in December Last year we switched our holiday deals over by hand, and this year the pages do it. Last December, HobbyScool ran 12 Days of Giveaways from December 13 to 24. There was a free printable every day, a 50% off code for the whole shop and an email going out to the list. A...
16 days ago • 3 min read