Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → What one free summit actually made, down to the dollar → The number that matters more than the gross sales figure → A ten-minute checkout swap worth about $1,400 → Closed Door Talks starts August 10 "The gross sales number looks impressive and I don't really use it...
3 days ago • 3 min read
Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. This Week I'm taking you behind closed doors I want to tell you why I'm doing this event before I get into anything else, because it's the thing I've been most looking forward to all year. Almost everything you read about what's working right now is either a year out of date or it's somebody's highlight reel, and neither one of those helps...
4 days ago • 4 min read
Creator's MBA - Sunday Edition Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → The Mini Magazine Method, and why readers actually open it → How a modern lead magnet and a mini magazine work together → Three sections you can steal for your own newsletter → Your last week to build a lead magnet inside Beyond the...
10 days ago • 3 min read
The Event Edition Creator's MBA The Event Edition Events worth your time, curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief Planning Was Never the Problem Almost everyone I talk to already has the lead magnet idea. They've had it for months. What they don't have is the thing built and live. It sits in a note somewhere, there's always something more pressing that week, and it never gets made. That's usually the whole problem. Not the...
11 days ago • 3 min read
The Flywheel Edition · Creator's MBA Creator's MBA The Flywheel Edition Your weekly 1% move for a business that compounds. Was this forwarded to you? Subscribe here → Stage 1 of 5 · Attract Will Pinterest Work for Your Business? Pinterest works. Just not for everyone. People ask me this all the time. Should Pinterest be one of the ways people find you? They want a yes or no. The honest answer is it depends on what you sell. Attract is the top of your flywheel. It's how new people find you in...
12 days ago • 2 min read
Creator's MBA - The AI Edition Creator's MBA The AI Edition One AI tool. One workflow. Yours to use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight The PDF Lead Magnet Is Done What's replacing it, and why it works better. Right now I'm in the middle of Beyond the PDF, where more than two dozen creators are showing the lead magnets they built and how they're actually doing. What keeps coming up is that a plain PDF doesn't convert the way it...
14 days ago • 2 min read
Creator's MBA · Sunday Edition Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Why your PDF lead magnet stopped pulling sign-ups → 25 creators, the tools they built, and the numbers they got → The one thing every freebie that converts now has in common → How to build your own this month, free "Information used...
17 days ago • 3 min read
The Event Edition Creator's MBA The Event Edition Events worth your time, curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief The Ones Getting Traction Built Something Watching the Beyond the PDF contributors this month, the ones getting sign-ups all skipped the PDF. They stopped handing people a file to download and built something a person actually uses, a quiz that sorts you, a GPT that solves one thing, a calculator that hands you an...
18 days ago • 3 min read
Creator's MBA The Flywheel Edition One stage. One AI move. One thing to try this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Stage 1 of 5 · Attract Your List Grows or Stalls Right Here AI can build the tool. You still have to know what your people need. Attract is the top of your flywheel. It's whether the right people are finding you and raising their hand. For most of us, that comes down to the lead magnet, the free thing people trade their email to get....
19 days ago • 2 min read