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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I help business owners turn their digital products into predictable revenue—using growth flywheels + AI.

Featured Post

When Your Business Is Working, But Every Path Has Trade-Offs

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. There’s a point in building a digital product business that no one really prepares you for, Reader. You’re no longer guessing.You know your audience.You’ve made sales.You’ve built offers that work. And yet, you catch yourself thinking: Why does deciding...

Your Lazy CEO Dashboard

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. For a long time, I assumed that if something in my business felt unclear, the answer was more information. More dashboards.More metrics.More breakdowns by channel, offer, and timeframe. And to be clear, this wasn’t coming from inexperience.I’m credentialed...

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Hi Reader, Lately, I’ve been thinking a lot about why newsletters feel harder than they should — especially for people who are doing the work and showing up consistently. It’s not a lack of effort. And it’s not that email “doesn’t work anymore.” What’s...

The Creator Crystal Ball (2026 Edition)

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Every December, the internet fills up with predictions. Most of them say the same things:AI will get better. Tools will change. Creators will need to adapt. None of that is useful for us. The real question isn’t what tools are coming next, it’s what changes...

Ready to track newsletter metrics that actually drive revenue

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Most newsletter advice trains you to watch the wrong numbers. High open rates don’t guarantee sales.Lower open rates don’t automatically mean something’s broken. What matters is knowing which metrics actually change outcomes and which ones you can safely...

Creator's MBA Playbook

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. We’re weeks away from 2026. If you’re trying to plan your year and nothing feels clear, it’s because you’re missing the one piece that actually makes planning work. Most creators plan without a system. They guess. They chase ideas. They try to connect the...

Black Friday Offer Matchmaker

Hi Reader, Do you remember that exact moment as a kid when the holiday season officially started? Maybe it was the lights turning on in your neighborhood for the first time. Or that first holiday commercial. Or when your family pulled those dusty decorations out of the attic and suddenly everything felt possible again. That moment signaled something. A shift. A fresh start. The feeling that something new was coming. Tomorrow is the business version of that feeling. Black Friday Week begins...

Hey Reader, We’ve spent this entire week talking about your Creator’s Growth Flywheel: what changed in online business, why growth feels heavier in 2025, and how each stage impacts your results. Today, I want to take you behind the scenes. Because what I teach you is the same system I use to make decisions in my own business. And one of my brands, HobbyScool, is a great example of how a Growth Flywheel works when it’s strong, where it can feel heavy, and what to do when it’s time to evolve....

Hey Reader, All week we’ve been breaking down the Creator’s Growth Flywheel, and today we’re shifting into one of the most important lessons of the entire series. Because here’s the thing. You can be doing all the “right” things. Showing up consistently. Creating great content. Building funnels. Sending newsletters. Nurturing your audience. Making solid offers. Improving your messaging. Taking action every single week. And still feel like something is… off. Like the results do not match the...

Hey Reader, Yesterday I asked you a simple question. What feels harder right now. Getting people to buy for the first time. Or getting them to buy again. Today, I want to talk about something that sits just beyond both of those. The stage that turns happy customers into repeat buyers and natural promoters of your work. The Advocacy Stage of the Creator’s Growth Flywheel If you have ever thought. “People tell me they love my offers. So why is no one talking about them.” or “I get great...