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Creator's MBA Newsletter

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

Dr. Destini Copp
Featured Post

Have Claude read my emails for you

Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight What can AI do for your business? Here's everything mine runs. Anything I do the same way every week, I hand to Claude to run on a schedule. All through September I checked my sales by hand every morning. I'd pull the numbers out of ThriveCart, upload them to Claude and ask the same questions I asked the day before. So...

2026 Holiday Season Plan for HobbyScool

Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → What the vault built for my two holiday seasons → What you can have done by Friday → The Black Friday Profit Party is $97 until midnight tonight Today's Sponsor · Heartbeat Get paid every month, even between launches Recall the month after your last product launch...

AI Newsletter Summit

Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Today's Sponsor · Ruth Poundwhite Free Cheat Sheet: De-Robot Your AI Writing Does your AI writing sound a bit robotic? This tool creates a personalized De-Robot Cheat Sheet that you can upload to any AI tool to strip the robot giveaways and formulaic phrases, so it feels more human. Get the free cheat sheet → The AI Insight Start...

AI Newsletter Summit

Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Why a small list can sell sponsor spots → My real rate card: $300, $97 and $37 → What goes on a sponsorship page → The AI Newsletter Summit starts Tuesday Today's Sponsor · Empowered Business 20 AI products you can sell under your own name, $39 each for 48 hours...

Behind the Build: Black Friday Edition

Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief The AI Newsletter Summit starts Tuesday, so here's your week. I put this summit together for anyone whose newsletter takes most of a day to write and still isn't bringing in much money. From Tuesday, October 27 through Thursday, October 29, there are 27 free workshops where people show you the AI setup behind their own newsletter....

AI Newsletter Summit

Creator's MBA The Flywheel Edition One flywheel stage, one AI move, one thing to do this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Stage 1 of 5 · Attract Get new subscribers from someone else's audience This is the step where new people find you for the first time. Every customer goes through the same five steps with your business. They find you, join your email list, get to know and trust you, buy from you, and then buy again and tell their friends. This...

Destini's AI Playbook Workshop with Kit

Creator's MBA Free Live Workshop · Tuesday, October 27 One hour with Steph from Kit, showing how I use AI with my Kit account. Was this forwarded to you? Subscribe here so you don't miss the next one. Destini's AI email playbook Hi Reader, On Tuesday, October 27 at 1 PM ET, I'm doing a free live workshop with Steph from Kit and I'm going to show you exactly how I use AI with my Kit account. I connected AI straight to Kit, so I can ask questions about my own list and get answers based on my...

AI Newsletter Summit

Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight How I write four newsletters a week with Claude Claude drafts every issue. I still pick the topic, read every draft and hit schedule. My Creator's MBA newsletter goes out four times a week, and if I wrote every issue from a blank page I wouldn't get anything else done. So Claude drafts all of them. It works because of...

AI Newsletter Summit

Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → What happens when Gmail summarizes your newsletter → The parts of your newsletter a summary can't replace → What my HobbyScool click rates showed me → The AI Newsletter Summit starts in nine days From Our Sponsor Clients to Courses: This is the book behind $0 to...

Monica Froese AI Newsletter Summit

Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief The AI Newsletter Summit is ten days away, and here's where to start. The summit opens Tuesday, October 27, with 27 free workshops on using AI to write your newsletter, grow your list and make money from every send. If your newsletter takes up most of a day and isn't bringing in much money yet, start with my live kickoff on Tuesday...