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Creator's MBA
The Sunday Edition
Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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In this issue
→ Eight marketing lessons older than AI, and which one to use on your Black Friday emails
→ A free Claude skill that checks your sale emails against all eight
→ My early-bird bonuses end next Sunday
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Today's Sponsor · Empowered Business™
Watch AI turn a stalled product into a promo, live on Nov 12
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On Thursday, November 12, at 1 pm ET, she’s going live to show it in action: AI finds a product that’s stopped selling, builds a new offer from what she already has, and drafts the email, while she makes the calls. Free to attend, with a replay.
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Deep Dive
Eight old marketing lessons for your Black Friday emails
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Black Friday is three weeks away, and this year a lot of the sale emails in your readers' inboxes are going to be written with AI.
When a lot of people ask AI to write their Black Friday emails, a lot of those emails end up sounding the same.
I just published a series on eight marketing lessons that are older than AI, from people like Claude Hopkins, Eugene Schwartz, David Ogilvy and Robert Cialdini. Each one is about how people decide to open, read and buy, so they work really well for Black Friday emails.
You don't have to use all eight. Here's how to pick one to start with.
Here's how three of them fit a Black Friday sale.
Hopkins tracked his ads with coupons so he could count which ones brought in orders. I split test the subject lines on my big emails, like the AI Newsletter Summit invite that went to 8,207 people, and use whichever one gets more opens.
Schwartz taught that someone who already knows you and your offer needs a different email than someone who's hearing about it for the first time. On the last day of my Newsletter Profit Club lifetime offer, four different groups got four different emails, depending on whether they were already members, had come to the summit or had looked at the sales page.
Cialdini found that when you give people something useful first, they want to give back.
That's what the weeks before your Black Friday sale are for. Use them to warm up your audience by teaching, sharing a free tool or answering the questions people ask you most, so when your sale opens, your offer feels like the next step.
Pick one lesson, read the full post and try it on one email, offer or sales page before your sale starts.
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Free Claude skill
Find out what's keeping people from buying
I turned all eight lessons into a Claude skill called the Marketing Lessons Review. Give it a Black Friday email, your sales page, your freebie or your offer, and it tells you where it's weak and the three changes to make first.
It also writes two new subject lines or headlines you can test against each other.
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Black Friday at Creator's MBA
The early-bird bonuses end next Sunday
Lifetime for the Creator's MBA Mastermind and Newsletter Profit Club is only available during this sale. If you buy lifetime by next Sunday, you also get the early-bird bonus for your program.
You can see all of it in the 2027 Wish Book, and the free 2027 Business Checkup is in there too.
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Mastermind lifetime: VIP passes to the Creator Pivot Summit and the Flywheel Summit
Newsletter Profit Club lifetime: the Lead Magnet Funnel Vault
The early-bird bonuses end Sunday, November 15 at midnight Eastern
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Before You Go
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The Creator's MBA Boardroom
Free, and it stays open. Come tell us which lesson you're trying on your sale emails.
Join the Boardroom →
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Talk soon,
Destini
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P.S. Not sure which Black Friday door is for you? The free 2027 Business Checkup is inside the Wish Book, and it tells you which page to turn to. Take the Checkup
P.P.S. I'm hiring a commission-based sponsorship rep for Creator's MBA events, someone who'd reach out to AI and software brands about sponsoring our monthly events and earn 30% of every new sponsorship they bring in. If that sounds like you or someone you know, I'd really appreciate you forwarding this email to them. Here are the details
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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