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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I help business owners turn their digital products into predictable revenue—using growth flywheels + AI.

$1M Experiment I’m Running in Public
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Join us Oct 8: Turn your scattered offers into a clear growth plan

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. When your product suite feels scattered, everything else in your business feels scattered too. I know this because I’ve been there. I’ve had seasons where I was launching new offers left and right, courses, templates, memberships, only to realize later that...

Behind the Scenes: How We Attracted 17,958 Attendees and $39K Revenue From One Virtual Summit

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. I’ve spent the past week knee-deep in Q4 promo planning, Reader. Mapping out Black Friday offers, holiday campaigns, and figuring out where all the moving pieces fit. 🤦 And here’s the thing: you’re probably doing the same right now (or about to). That’s why...

Turn Your Best-Selling Product Into a Growth Machine Workshop

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. If you’re like most creators I talk to, you’ve got some great pieces in place. A course here, a tripwire there, maybe even a webinar or two. But instead of working together, they feel scattered. What you really want is a system that compounds. Something...

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. It’s tempting to put off the “unsexy” parts of email marketing...like list cleaning. But here’s the thing: if your emails aren’t reaching the inbox, all the funnels, launches, and promos in the world won’t matter. That’s why this week, we’re talking about...

The $1M HobbyScool Experiment on Substack

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Do you ever feel like everyone else has this AI thing figured out, while you’re just trying to write one decent email that sounds like you? 🙋♀️ Same. Which is why I wanted to share some things this week that are helping me (and my guests) use AI in a way...

Behind the Scenes of HobbyScool's Affiliate Program Launch

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. This past week something happened… A new client booked a call after asking ChatGPT for “coaches who help with digital products” and my name came up. She signed up for 1:1 coaching the same day. 🤯 If you’ve been thinking it’s time to pivot, get clarity, or...

Jesse - 4Q Revenue Fix Assistant Custom GPT for free

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Can you believe we’re heading into the last stretch of summer, Reader? If you’ve been feeling that “back to school” energy, I’ve got exactly what you need: a fresh podcast episode to help you win back your time, a summit invite to reset your momentum, and a...

Why Self-Paced Courses Are Dying—and What’s Replacing Them

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Quick behind the scenes… The workshop I planned to deliver a month ago? Scrapped. Not because it wasn’t solid — but because the way I use AI in my own business has evolved that fast. Over the past few weeks, I started assigning ChatGPT-5 the kinds of...

why most email personalization isn't actually personal

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. I’ll be honest, Reader. This month’s workshop hits close to home. Between HobbyScool (now over 34,000 subscribers) and my Creator’s MBA list (close to 13K subscribers), my email lists have grown a lot over the years… but my tagging and segmentation system...

Quote on I feel like I am so far behind when it comes to AI (said almost every online business owner)

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. This one’s juicy and it’s about one of my biggest business "failures." Let’s rewind to November 2022. That’s when I launched HelloContent, a content generation app designed to help creators streamline their content process. I was proud of it. It was kinda...