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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I help business owners turn their digital products into predictable revenue—using growth flywheels + AI.

The $1M HobbyScool Experiment on Substack
Featured Post

Inside my $1M Substack experiment

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Do you ever feel like everyone else has this AI thing figured out, while you’re just trying to write one decent email that sounds like you? 🙋♀️ Same. Which is why I wanted to share some things this week that are helping me (and my guests) use AI in a way...

Behind the Scenes of HobbyScool's Affiliate Program Launch

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. This past week something happened… A new client booked a call after asking ChatGPT for “coaches who help with digital products” and my name came up. She signed up for 1:1 coaching the same day. 🤯 If you’ve been thinking it’s time to pivot, get clarity, or...

Jesse - 4Q Revenue Fix Assistant Custom GPT for free

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Can you believe we’re heading into the last stretch of summer, Reader? If you’ve been feeling that “back to school” energy, I’ve got exactly what you need: a fresh podcast episode to help you win back your time, a summit invite to reset your momentum, and a...

Why Self-Paced Courses Are Dying—and What’s Replacing Them

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Quick behind the scenes… The workshop I planned to deliver a month ago? Scrapped. Not because it wasn’t solid — but because the way I use AI in my own business has evolved that fast. Over the past few weeks, I started assigning ChatGPT-5 the kinds of...

why most email personalization isn't actually personal

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. I’ll be honest, Reader. This month’s workshop hits close to home. Between HobbyScool (now over 34,000 subscribers) and my Creator’s MBA list (close to 13K subscribers), my email lists have grown a lot over the years… but my tagging and segmentation system...

Quote on I feel like I am so far behind when it comes to AI (said almost every online business owner)

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. This one’s juicy and it’s about one of my biggest business "failures." Let’s rewind to November 2022. That’s when I launched HelloContent, a content generation app designed to help creators streamline their content process. I was proud of it. It was kinda...

Bundles vs. Summits

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. I’ve tested just about every list-building strategy out there. Some worked, some flopped, and a few I really wish I had started sooner. Over the years, I’ve realized that growing an email list doesn’t have to mean posting on social 24/7, setting up...

How I Turned a Printable Craft Planner Into a No-Code App for My Membership

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. Friday, I sat down at 5pm with an idea:What if I could turn our printable planner into a real app for Craft & Create Club members? By 9pm—it was done.(I took an hour break for a pizza dinner & a glass of wine. But still.) I used a no-code tool called...

Map Your Customer Journey with Jane, Your AI Assistant

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. If you’ve been creating great content but still feel like your revenue isn’t matching your effort, I'm here to help. This week, we’re digging into two of the biggest questions I get from digital product creators: “How do I turn my free content into actual...

How I decide what AI tools to build for my programs

Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 12,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. There’s been a lot of uncertainty lately around how AI fits into digital products and if you’re feeling that too, you’re not alone. Lately I’ve been hearing questions like: Are courses still relevant? Is AI replacing courses and memberships? Do people even...