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Creator's MBA Newsletter

Does your freebie lead anywhere?

Published 20 days ago • 4 min read
Creator's MBA · Sunday Edition

Creator's MBA

The Sunday Edition

Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.

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In this issue

→ Why your holiday promos need a next step

→ Four questions to ask about each of your promos

→ Three things you might need to fix

→ Plan your November through January promos with the Black Friday Profit Party

Deep Dive

Every holiday promo needs a next step

When you plan your holiday promos, it's easy to pick the dates and the offer and stop there.

But you also need to plan what happens after someone buys.

The people who buy from you over the holidays are some of the best people on your list, because they already bought from you once.

So before you plan your promos, decide where you want those buyers to go next.

This is your signature offer. It's the one thing you want most of your buyers to join, like a membership, a coaching program or a big course.

Then look at each promo you're running from November through January and follow one buyer through it.

Ask these four questions

1. What do they get or buy?

2. What do they see right after?

3. Where do your next emails send them?

4. Do they end up at your signature offer?

Say your signature offer is a membership and you're running a holiday bundle over Black Friday.

Someone buys the bundle. Right after they buy, they see a note inviting them into your membership. Then your next few emails invite them again.

That way your new buyers keep hearing about your membership after the sale is over.

When you ask the four questions about your own promos, you might find one of these three things to fix.

Three things to fix

A freebie that goes nowhere. Someone gets your free thing and never hears about anything to buy.

A sale with nothing after it. Someone buys your Black Friday bundle and never hears what comes next.

A promo that sends people to the wrong place. It leads to something that isn't your signature offer.

If you find one of these, add a few emails after that promo that invite people into your signature offer.

The full article walks you through mapping every path into your signature offer and what to do if you only have one offer right now.

Read the full article → How to Find Your Signature Offer and Map Everything That Leads to It
Black Friday Profit Party

Black Friday Profit Party

Plan your holiday promos from November 1 to January 31

This is the third year I've run the Black Friday Profit Party, and this year I upgraded it to a 10-station Claude skill vault.

It walks you through your holiday season one station at a time. First it looks at everything you sell. Then it helps you pick your promos from a list of 62 and puts them on a calendar, week by week.

Then it helps you write the emails and the sales pages for each promo, and you don't have to put anything on sale.

"After the Black Friday Profit Party, I have a rock-solid sales plan and I'm on track to smash my $25k goal for November and December. The AI prompts made planning a breeze... I'm going to make WAY more money now thanks to Dr. Destini's genius approach to holiday sales!"

Hailey Young

You get the vault right away and the five short recorded lessons go up this Tuesday.

$97 through October 31, then it goes up to $297

You get the vault as soon as you buy
Get the Profit Party →

If you're a Newsletter Profit Club or Creator's MBA Mastermind member, this is already in your portal, along with the link for your member live session on October 28.

Before You Go

The Black Friday Profit Party

Plan and build your holiday promos from November through January. $97 through October 31.

Get the Profit Party →

The Creator's MBA Mastermind

The Black Friday Profit Party is included. After the live session, I look over your holiday plan and give you feedback.

See the Mastermind →
Not sure it's a fit? Take the two minute quiz →

Newsletter Profit Club

Learn the Mini Magazine Method and the Teach & Pitch Method. The Black Friday Profit Party and the live session are included.

Join NPC →
Not sure it's for you? Take the two minute quiz →

Talk soon,
Destini

P.S. On Wednesday, October 28, from 1 to 2:30pm ET, I'm running a live Black Friday Profit Party coaching session for Newsletter Profit Club and Mastermind members. Mastermind members can also send me their full holiday promo plan and get my feedback on it. If you join either one before the 28th, you get the vault now and you can come to the live coaching session.

Dr. Destini Copp

Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.

🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds

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Creator's MBA Newsletter

A five-minute read, four times a week, on building consistent revenue in a digital product business using AI instead of a bigger team. Read by 8,000+ business owners.

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

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