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Creator's MBA
The Sunday Edition
Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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In this issue
→ What the vault built for my two holiday seasons
→ What you can have done by Friday
→ The Black Friday Profit Party is $97 until midnight tonight
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Today's Sponsor · Heartbeat
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Recall the month after your last product launch or ad-hoc marketing campaign. Did revenue go quiet until the next one? A paid community fixes that. Your members pay every month, because they want to stay in contact with you (and each other, too).
Heartbeat puts your community, courses and live events in one place, and Pulse, our AI, sets it up with you. Creator’s MBA readers get a 14-day free trial, 20% off three months with code CREATORSMBA through December 31, and free help moving from Kajabi, Circle or Mighty.
Start your 14-day free trial →
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Deep Dive
I planned both of my holiday seasons with this vault
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Today is November 1, and it's the first day of the holiday season for both of my businesses. I planned both of them in the Black Friday Profit Party vault.
For HobbyScool, the vault built a plan that runs 66 days, from today through January 5. The goal is $100,000 for the season, and $39,000 of that comes from the holiday campaigns.
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What the vault built for HobbyScool
12 campaigns, each with its own offer, a reason to buy now and a next step after someone buys
About 42 holiday emails planned, on top of my regular summit emails
6 funnels, each with a sales page, checkout, upsell and downsell
Price changes that happen on their own at 11:59pm on the dates I set
A build list with a due date and a name on every piece, so my team knows what to set up and when
A weekly tracker that checks the season against the $100,000 goal every Monday
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You can see the whole HobbyScool plan here, with every campaign, price change and funnel laid out.
See the full HobbyScool plan →
For Creator's MBA, it planned my Black Friday sale and wrote 22 emails for November, plus the sale pages. You'll see that plan starting Tuesday.
I didn't start from a blank calendar for either one. The vault asked me about my offers, my list and my events, and then it built the plan and the pieces with me.
If you buy tonight, here's what you can have done by Friday.
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Done by Friday
1. Your holiday calendar from now through January 31, with every campaign on it
2. Your offers picked, and whether each campaign is full price with a bonus or a discount
3. The emails written for your first campaign
4. Your sale pages set up to open and close on their own
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You also get five short recorded lessons where I walk through my own examples.
It's $97 until midnight Eastern tonight, and tomorrow it goes to $297.
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The Black Friday Profit Party
Last day at $97
Plan and build your holiday season from today through January 31 with a 10-station Claude skill vault and five short recorded lessons.
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$97 one time, until 11:59pm ET tonight
Goes back to $297 on Monday, November 2
You get the vault and the lessons right away
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Before You Go
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The Black Friday Profit Party
Your whole holiday season planned and built in Claude, $97 until midnight tonight.
Get it for $97 →
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The Creator's MBA Boardroom
Free, and it stays open. Come share your holiday plan and see what other creators are running.
Join the Boardroom →
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Creator Business Scorecard
A free two minute check on which part of your business needs the most work before the year ends.
Take the scorecard →
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Talk soon, Destini
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P.S. If you're in Newsletter Profit Club or the Mastermind, the Black Friday Profit Party vault is already in your member area, so you don't need to buy it.
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club 📈 12,000+ students taught ⚡ Growth flywheels, AI systems, revenue that compounds
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