I planned both of my holiday seasons with this


Creator's MBA

The Sunday Edition

Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.


Was this forwarded to you? Subscribe here so you don't miss the next one.

In this issue

→ What the vault built for my two holiday seasons

→ What you can have done by Friday

→ The Black Friday Profit Party is $97 until midnight tonight


Today's Sponsor · Heartbeat

Get paid every month, even between launches

Recall the month after your last product launch or ad-hoc marketing campaign. Did revenue go quiet until the next one? A paid community fixes that. Your members pay every month, because they want to stay in contact with you (and each other, too).

Heartbeat puts your community, courses and live events in one place, and Pulse, our AI, sets it up with you. Creator’s MBA readers get a 14-day free trial, 20% off three months with code CREATORSMBA through December 31, and free help moving from Kajabi, Circle or Mighty.

Start your 14-day free trial →


Deep Dive

I planned both of my holiday seasons with this vault

Today is November 1, and it's the first day of the holiday season for both of my businesses. I planned both of them in the Black Friday Profit Party vault.

For HobbyScool, the vault built a plan that runs 66 days, from today through January 5. The goal is $100,000 for the season, and $39,000 of that comes from the holiday campaigns.

What the vault built for HobbyScool

12 campaigns, each with its own offer, a reason to buy now and a next step after someone buys

About 42 holiday emails planned, on top of my regular summit emails

6 funnels, each with a sales page, checkout, upsell and downsell

Price changes that happen on their own at 11:59pm on the dates I set

A build list with a due date and a name on every piece, so my team knows what to set up and when

A weekly tracker that checks the season against the $100,000 goal every Monday

You can see the whole HobbyScool plan here, with every campaign, price change and funnel laid out.

HobbyScool's 2026 holiday season plan: $100,000 season goal, $39,000 from holiday campaigns, 12 campaigns, 6 funnels, 66 days

See the full HobbyScool plan →

For Creator's MBA, it planned my Black Friday sale and wrote 22 emails for November, plus the sale pages. You'll see that plan starting Tuesday.

I didn't start from a blank calendar for either one. The vault asked me about my offers, my list and my events, and then it built the plan and the pieces with me.

If you buy tonight, here's what you can have done by Friday.

Done by Friday

1. Your holiday calendar from now through January 31, with every campaign on it

2. Your offers picked, and whether each campaign is full price with a bonus or a discount

3. The emails written for your first campaign

4. Your sale pages set up to open and close on their own

You also get five short recorded lessons where I walk through my own examples.

It's $97 until midnight Eastern tonight, and tomorrow it goes to $297.


The Black Friday Profit Party

Last day at $97

Plan and build your holiday season from today through January 31 with a 10-station Claude skill vault and five short recorded lessons.

$97 one time, until 11:59pm ET tonight

Goes back to $297 on Monday, November 2

You get the vault and the lessons right away

Get It for $97 →

Before You Go

The Black Friday Profit Party

Your whole holiday season planned and built in Claude, $97 until midnight tonight.

Get it for $97 →

The Creator's MBA Boardroom

Free, and it stays open. Come share your holiday plan and see what other creators are running.

Join the Boardroom →

Creator Business Scorecard

A free two minute check on which part of your business needs the most work before the year ends.

Take the scorecard →

Talk soon,
Destini

P.S. If you're in Newsletter Profit Club or the Mastermind, the Black Friday Profit Party vault is already in your member area, so you don't need to buy it.

Dr. Destini Copp

Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.

🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds

Enjoy our emails? Forward to a friend and let them know where they can subscribe. Hint: It's here. ​

This email may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting my small business. Read my privacy policy.​

You can unsubscribe or change your email below. Please note that if you unsubscribe, you will not receive communication or updates about any products or courses you have purchased from us in the past.

130 Providence Oaks Pointe, Milton, GA 30004

No hard feelings. Unsubscribe Here.

Change Your Email Preferences Here.​

Creator's MBA Newsletter

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

Read more from Creator's MBA Newsletter
AI Newsletter Summit

Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Today's Sponsor · Ruth Poundwhite Free Cheat Sheet: De-Robot Your AI Writing Does your AI writing sound a bit robotic? This tool creates a personalized De-Robot Cheat Sheet that you can upload to any AI tool to strip the robot giveaways and formulaic phrases, so it feels more human. Get the free cheat sheet → The AI Insight Start...

AI Newsletter Summit

Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Why a small list can sell sponsor spots → My real rate card: $300, $97 and $37 → What goes on a sponsorship page → The AI Newsletter Summit starts Tuesday Today's Sponsor · Empowered Business 20 AI products you can sell under your own name, $39 each for 48 hours...

Behind the Build: Black Friday Edition

Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief The AI Newsletter Summit starts Tuesday, so here's your week. I put this summit together for anyone whose newsletter takes most of a day to write and still isn't bringing in much money. From Tuesday, October 27 through Thursday, October 29, there are 27 free workshops where people show you the AI setup behind their own newsletter....