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Creator's MBA
The AI Edition
One AI insight, one build, one move you can use this week.
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The AI Insight
The job I used to do
every morning in December
Last year we switched our holiday deals over by hand, and this year the pages do it.
Last December, HobbyScool ran 12 Days of Giveaways from December 13 to 24. There was a free printable every day, a 50% off code for the whole shop and an email going out to the list.
A contractor wrote the emails from my brief, but we still had a checklist every morning, and one of the things on it was switching the day before's freebie back to full price by hand.
Creator's MBA had the same thing going on with Five Days, Five Deals last Black Friday. Each deal opened at 9am ET and stayed open for 24 hours, and then on Cyber Monday every deal came back for one day.
That's a lot of pages to change at the right time during the busiest weeks of the year.
So when I built the Black Friday Profit Party Vault this year, I had Claude write the pages so they switch over on their own.
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The Build
How the Pages Switch Over When a Deal Ends
The vault has 10 stations, and it takes you from looking back at last year all the way through building every campaign for November, December and January. Station 7 is where it builds the campaigns, and that's where the pages come in.
You tell it what time each deal opens and closes and what time zone you're in. It writes those times into the code on the page, so the page knows what to show at every point in your campaign.
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This week's build
1. Before a deal opens, the page shows it as coming soon with the date.
2. When the time hits, the deal opens with a countdown and a buy button.
3. When it closes, the next deal takes its place and the one that ended shows a message saying it's over.
4. If you're running early bird pricing, the price goes up at the time you set.
5. It also builds one holiday catalog page with a spot for every campaign, and each one stays closed until its day. You can put that one link in your welcome emails and your bio for the whole season.
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Each page is one block of code, so you can paste it into HTML Pub, Leadpages, a Squarespace code block or WordPress.
There are two things to know before you use it. The clocks change on November 1 this year, and the vault works out the right times on its own when it builds the page, so you aren't typing them in yourself.
And the page hides the buy button when a deal ends, but somebody who has the checkout link could still buy. So you'll set the end date on the coupon or the product in your checkout too, and the vault's setup checklist reminds you to do it.
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Your Move
Get Your Holiday Pages Built This Month
November 1 is about three weeks out. The Black Friday Profit Party is normally $297, and right now it's $97. You get the 10-station vault and the recorded lessons as soon as you buy, so you can start building this week.
This is my third year running the Black Friday Profit Party, and the $97 price ends October 31, when it goes back to $297.
Already in Newsletter Profit Club or the Mastermind? You already have the vault and the lessons, and you also get the live session on Wednesday, October 28 at 1pm ET, where I'll walk through my own November and December plans and do hot seats. Mastermind members can send me their plan for feedback afterward.
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Before You Go
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The Creator's MBA Boardroom
Free, and it stays open. Come tell us which campaigns you're running this holiday season.
Join the Boardroom →
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Talk soon,
Destini
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P.S. The vault also has 62 campaign types to pick from, so if you've only ever run a Black Friday sale, you'll have ideas for the weeks before and after it too. The $97 price ends October 31 → get it here
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught, 46,000+ in the community
⚡ Growth flywheels, AI systems, revenue that compounds
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