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Creator's MBA
The Event Edition
Events worth your time. Curated every Saturday.
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The Brief
My Black Friday plan runs from November 1 all the way through January 31.
A lot of the Black Friday plans out there only cover Black Friday week. You run your sale, and then your list doesn't hear much from you until January.
I plan my holiday season the way big retailers plan theirs, with something going out every week from November 1 through January 31. Last Black Friday at HobbyScool, my most clicked day was a full price offer with a $70 shop gift card, and it got more clicks than either of my discount days.
I've been running the Black Friday Profit Party for three years now. This year I put the whole plan into a 10-station Claude skill vault that basically does everything for you.
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Don't Miss This
Black Friday Profit Party, $97 through October 31
You plan your whole holiday season, from November 1 through January 31, instead of just Black Friday week.
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"After the Black Friday Profit Party, I have a rock-solid sales plan and I'm on track to smash my $25k goal for November and December. The AI prompts made planning a breeze... I'm going to make WAY more money now thanks to Dr. Destini's genius approach to holiday sales!"
Hailey Young
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You get the Black Friday Profit Party Vault, which is a 10-station Claude skill vault, and it's ready for you as soon as you buy. The five short recorded lessons will be uploaded by Tuesday, October 6.
The vault takes you through your season one station at a time, asks you questions as it goes and hands you something finished at every station.
There's a lot in it, including a menu of 62 campaign types to pick from, a week by week calendar for November through January and a check on whether your plan fits the hours you actually have.
Then it builds each campaign with you, including the emails, the sales page and pages that switch over on their own when a deal opens and closes, so you don't have to log in at midnight to change anything.
It works whether you want the full season, a few big campaigns or just one Black Friday campaign, and you don't have to discount anything.
It's $97 through October 31, and the regular price is $297. If you're in Newsletter Profit Club or the Creator's MBA Mastermind, it's already included in your membership and you also get the live coaching session.
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The Lineup
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Oct 12–16 · Hosted by Joyce Hamilton and Kinsey Soderberg · Free
Her AI Era Summit
A week of 30+ women business owners showing how they use AI to make money and run their businesses. I'm teaching how to build AI-powered lead magnets that grow your list, and every session is free to watch for 24 hours after it airs.
View event →
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Free through Oct 6 · Hosted by Holly Ostrout · Free
The Making of a Damn Good Book
A private podcast season where 15 authors each talk for 20 minutes or less about what their book has done for their business. All 15 episodes are up and it's free to listen through Tuesday.
View event →
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Oct 5–9 · Hosted by Nadalie Bardo and Sharee Collier · Free
Collab & Connect Summit
Five days on growing your audience and your income by working with other people. It starts Monday, and I'm on the Building a Collab Fuelled Business panel live that day at noon ET.
View event →
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Dec 9 at 1pm ET · Hosted by me · Paid
2027 Growth Flywheel Planning Workshop
A 90 minute live session where we map out your next 90 days. It comes with the Creator's MBA Playbook System for $97, and you get last December's replay as soon as you buy. Mastermind members already have it.
View event →
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Expert Spotlight
Liz Stapleton, Creator Ops Hub
Liz cancelled her Zapier subscription once she figured out she could run almost all of her automations inside Airtable, with AI writing the scripts. She uses it for things like setting custom affiliate commissions, sending contracts to speakers and pulling sales data into one table.
She's teaching the whole method in a free live workshop on Monday, October 19 at 4pm ET, and you don't need to know how to code. You do need a paid Airtable plan, because the script step isn't on the free plan.
Save your free spot for October 19 →
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Now Booking
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Apps close Oct 13 · Event Dec 8–10
Creator Pivot Summit: Contributors Wanted
I'm looking for operators who have actually made a pivot in their offer, their audience or their business model and can walk through what it cost them. Applications close in 10 days.
Apply by Oct 13 →
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Apps close Nov 6 · Event Jan 19–21, 2027
The Flywheel Summit: Contributors Wanted
Each workshop takes one stage of the flywheel, attract, engage, nurture, retain or advocate, and shows the AI system that runs it, with the prompts, tools and workflow on screen.
Apply by Nov 6 →
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Apps close Jan 6, 2027 · Publishes Feb 1, 2027
The Agent Stack: Contributors Wanted
A collab guide of AI agents. You send in one working agent plus the full build behind it, meaning the prompts, the tools, the triggers and what broke the first time. We're accepting people as they apply.
Apply by Jan 6 →
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Apps close Jan 15, 2027 · Event Mar 16–18, 2027
The Q2 Reset: Contributors Wanted
Three days in March to fix the quarter ahead. I want operators who can teach one decision, like what to cut, what to double or what to rebuild, and show the numbers behind it.
Apply by Jan 15 →
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Rolling · Events Jan, Feb and Mar 2027
HobbyScool Winter Summits: Speakers Wanted
HobbyScool is my other brand, with a free three-day craft summit every month. January is the Creative Vision Retreat, on planning the creative year and starting to make. February is the new Memory Keepers Summit, on photos, albums and family stories. March is the Organized Living Summit, on decluttering and setting up systems that last. We book several months ahead and you need at least 2,000 email subscribers.
Apply to speak →
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See you next Saturday,
Destini
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P.S. You can sponsor this newsletter. If you're hosting an event, a Featured Event spot (the blue box near the top) is $97 and a spot in The Lineup is $37. See the details →
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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