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Creator's MBA
The AI Edition
One AI insight, one build, one move you can use this week.
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The AI Insight
I turned my Black Friday sale into a catalog.
Big retailers used to mail one out every holiday season, and Claude can draft yours.
This year my Black Friday sale is a catalog called the 2027 Wish Book. It has everything I'm offering for Black Friday in one place, sorted by what's holding someone's business back.
I took the idea from the holiday catalogs big retailers put out, because a catalog lets people look through everything and circle what they want before the sale even opens.
I've seen how well that preview works at HobbyScool. Last year our "peek inside" email showed the week's deals before they opened, went to 39,457 people and got 2,304 clicks, which was more than any sale email that week.
A catalog used to take a design team to put together, and now Claude can draft the first version from your list of offers.
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The Build
The Prompt to Build Your Own Wish Book
When a Black Friday sale only lives inside your emails, anyone who misses the right email misses the offer.
A catalog gives people one place to see everything, so they can pick what they want and come back when it opens. Paste this into Claude and fill in your offers. If you want to see what a finished one looks like, here's my Wish Book.
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This week's prompt
I'm running a holiday sale for my business and I want to turn it into a holiday catalog, like the ones big retailers used to mail out. Here are my offers: [list each offer with its price, who it's for and the dates it's available].
1. Sort my offers into 3 to 5 sections based on the problem each one solves for my customer, and give each section a short plain title.
2. For each offer, write a catalog entry with the name, the price, one sentence on who it's for and one sentence on what they walk away with.
3. Write a short note for the front page that tells people how to use the catalog and when each offer opens.
4. Suggest a free starting point, like a short quiz or checklist, that tells someone which section to turn to first.
If anything's missing, ask me one question at a time before you write it.
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You'll get the words for your catalog and a way to sort it and you can paste that into whatever page builder you already use.
This prompt gives you the catalog copy. The Black Friday Profit Party vault, which I talk about below, builds the whole page for you and opens each offer on its day and takes it down when the deal ends, so you aren't logging in at midnight to change anything.
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Your Move
Bring Your Black Friday Questions to Thursday
If you want someone else's eyes on your Black Friday sale or your holiday promo calendar, bring it to my Black Friday Open House on Zoom, Thursday, Nov 12 at noon Eastern.
Bring any question you have about your own promos and sales this holiday season. That can be what to offer, how to price it, how many emails to send, whether a discount makes sense for you or anything else you're stuck on.
I'm also doing hot seats, where we pull up one person's holiday plan and work through it together live. If you ran the catalog prompt above, you can bring that too.
And if you have questions about anything I'm offering this Black Friday, you can ask those too. Everything is in my Wish Book if you want to look through it first.
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Flash sale through Friday
Your whole holiday season, planned and built.
A lot of creators plan one Black Friday email the week of, run a discount and then don't send much until January.
The Black Friday Profit Party takes the way big retailers plan their holidays and fits it to a digital product business. When you finish, you have a week by week calendar from now through January 31 and the emails and pages for every campaign are written.
You get five short recorded lessons and the 10-station Claude skill vault. It asks you questions one at a time and hands you something finished at every station:
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0. Getting set up. This year's real dates, your tools and the weeks you're taking off. |
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1. Look back at last year. What each campaign made, pulled from Kit or ThriveCart if they're connected to your Claude. |
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2. Set the goal. A revenue goal, a profit goal and how many buyers it takes to get there. |
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3. Map your offers. Every offer gets a job for the season. |
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4. Pick the structure. Five ways to make an offer special at full price, and the math on your own numbers if you still want a discount. |
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5. Build the calendar. Choose from 62 campaign types or let it recommend the best fits for you. |
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6. Check your time. It checks your calendar against the hours you really have before you build anything. |
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7. Build the campaigns. Every email with subject lines, the sales page, social posts, ads, an affiliate swipe kit and a seasonal catalog like my Wish Book. |
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8. Weekly check. An optional Monday look at your numbers against your goal. |
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9. January debrief. What worked and what to change, so next year's look back is already done. |
I used the vault to plan my holiday season for both Creator's MBA and HobbyScool. The HobbyScool plan took me about 4 to 5 hours start to finish.
It's normally $297 and it's $97 through Friday, Nov 13 at 11:59pm Eastern.
Already in Newsletter Profit Club or the Mastermind? It's included in your membership, so you don't need to buy it.
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Before You Go
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The Creator's MBA Boardroom
Free, and it stays open. Come share the catalog Claude drafts for you.
Join the Boardroom →
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Go build something,
Destini
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught, 46,000+ in the community
⚡ Growth flywheels, AI systems, revenue that compounds
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