Don't believe the hype

Published 3 months agoΒ β€’Β 3 min read

Destini Copp

Your weekly dose of marketing advice to help you grow your online digital product business

Hey Reader,

I've got a question for you.

When you hear the term "passive income" or the promise of "making money while you sleep," what does that mean to you?

Many folks take these phrases at face value or buy into the hype without fully understanding what it requires.

They dive into creating digital products like online courses, expecting effortless success (because that's what they've been told), only to find themselves in a different reality.

I've noticed that most people fall into one of two categories:

#1. They struggle to gain traction selling their digital products, wondering what they're missing while others seem to thrive.

or

#2. They resort to constant live launches to keep revenue flowing. Their days are packed with Zoom calls, managing memberships, running group coaching programs, and dealing with the demands of a bustling Facebook group.

It's an endless cycle of marketing, social media posting, and algorithm-worrying, turning what was supposed to be a passion project into a demanding 60+ hour workweek, often working weekends.

In both scenarios, the dream of a flexible, fulfilling business goes away, and a traditional 9 to 5 job starts to look better every single day.

If any of this resonates with you, I invite you to listen to my private podcast series. ​

You'll learn how to achieve consistent revenue from your digital product business without chaining yourself to your desk, resorting to endless live launches, or stressing over social media algorithms.

Imagine having a Gmail calendar that looks like this (my calendar for the week!):


Freedom Formula: Discover My Proven Secrets to a Flexible, Successful Digital Product Business

Find Your Budget-Friendly Favorites

Explore our HelloContent shop and discover a treasure trove of resources in our Under $10 collection, all at an incredible 50% off!

You'll find email templates, worksheets tailor-made for your online courses or memberships, and social media content bundles - all designed to fast track your content creation without breaking the bank.

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Cheers to your digital product business success,

Destini

CEO of Destini Copp, HelloContent, & HobbyScool

Business Growth Coach

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Favorites & Finds

$30 for all the contracts you need

My attorney friend, Braden, has an amazing offer called the Contract Club. It’s $30 and includes dozens of contract templates and terms.

And no that wasn’t a typo.

​Check it out here [affiliate link].

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Learning Hub

If you’ve been curious about putting your digital products in an e-commerce shop, like my HelloContent shop, check out this audio summit [affiliate link].

You'll discover if a digital product shop is right for your business.

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Behind the Curtain

My new and revised website is LIVE!

Check out this podcast episode where Sarah and I dive into the challenges I had and how we addressed them during this website revision.

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