Hey Reader, We’ve spent this entire week talking about your Creator’s Growth Flywheel: what changed in online business, why growth feels heavier in 2025, and how each stage impacts your results. Today, I want to take you behind the scenes. Because what I teach you is the same system I use to make decisions in my own business. And one of my brands, HobbyScool, is a great example of how a Growth Flywheel works when it’s strong, where it can feel heavy, and what to do when it’s time to evolve....
5 days ago • 4 min read
Hey Reader, All week we’ve been breaking down the Creator’s Growth Flywheel, and today we’re shifting into one of the most important lessons of the entire series. Because here’s the thing. You can be doing all the “right” things. Showing up consistently. Creating great content. Building funnels. Sending newsletters. Nurturing your audience. Making solid offers. Improving your messaging. Taking action every single week. And still feel like something is… off. Like the results do not match the...
6 days ago • 3 min read
Hey Reader, Yesterday I asked you a simple question. What feels harder right now. Getting people to buy for the first time. Or getting them to buy again. Today, I want to talk about something that sits just beyond both of those. The stage that turns happy customers into repeat buyers and natural promoters of your work. The Advocacy Stage of the Creator’s Growth Flywheel If you have ever thought. “People tell me they love my offers. So why is no one talking about them.” or “I get great...
7 days ago • 2 min read
Hey Reader, We’re moving deeper into the Creator’s Growth Flywheel Series, but before we go any further, I have a quick question for you. When you think about your business right now, what feels harder: getting people to buy for the first time or getting them to buy again? Just reply with “first” or “repeat.” Your answer will help me shape the rest of this series. Today’s lesson is about the Retain stage of the Creator's Growth Flywheel... If your audience tells you they love your content.If...
8 days ago • 2 min read
Hey Reader, We are moving into Day 4 of the Creator’s Growth Flywheel Series, and before we get into today’s lesson I want to make sure you’re caught up. If you missed any parts of the series so far, you can revisit them here:Day 1. What changed in online business and why growth feels different nowDay 2. Why funnels are not the problem and what is actually slowing growthDay 3. The full Flywheel breakdown in yesterday’s newsletter And if you already ran your Sloan diagnostic, reply and tell me...
9 days ago • 2 min read
Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. We are right in the middle of the Creator’s Growth Flywheel Series, and this week’s lessons are some of the most important ones. A lot of business owners are realizing that the problem is not their effort. It is not their offers. It is not even their...
10 days ago • 5 min read
Hey Reader, Before we dive in today, I want to make sure you have everything you need for this series. Yesterday we kicked off the Creator’s Growth Flywheel Series. It is a short set of emails and podcast episodes that break down what has changed in online business, what still works, and how to rebuild a system that grows steadily instead of starting from scratch every month. If you missed the first email, you can read it here. It sets the foundation for everything we are covering this week....
12 days ago • 2 min read
Hey Reader, Today kicks off something I’ve been wanting to do for months. A new series I’m calling The Creator’s Growth Flywheel Series, a breakdown of what has actually changed in our industry, what still works, and what you need in place heading into 2026. And I want to start with something everyone is questioning, whether they say it out loud or not: Online business still works. But the environment we’re building in is completely different than it was even 18–24 months ago. Here’s what’s...
13 days ago • 2 min read
Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one. As many of you know, I teach graduate-level marketing and management courses at the university. While preparing this week’s lecture, something struck me. We were unpacking the difference between strategic planning and strategy itself and I realized how...
17 days ago • 5 min read