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Creator's MBA
The Sunday Edition
Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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In this issue
→ Why a small list can sell sponsor spots
→ My real rate card: $300, $97 and $37
→ What goes on a sponsorship page
→ The AI Newsletter Summit starts Tuesday
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Today's Sponsor · Empowered Business
20 AI products you can sell under your own name, $39 each for 48 hours
All through October Monica Froese released one product a day, 20 in all, including a scored quiz, an ROI calculator and a strategy snapshot. Each one is something you build with Claude or ChatGPT and sell to your own customers under your own brand.
Every drop comes with the skill that builds it, a finished example, and step-by-step instructions. For 48 hours only, all 20 are back at the $39 launch price before they go to $59 at 11:59 PM ET on Monday.
See all 20 products →
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Deep Dive
Get paid by sponsors even with a small list
A lot of creators assume sponsors are only for newsletters with huge lists, so they never set up a single sponsor spot.
Here's how I look at it. Creators with small niche lists are gold to sponsors, because a sponsor is trying to reach a specific group of people and you've already gathered them in one place.
My Creator's MBA newsletter has about 8,000 subscribers and a 47% average open rate. That's not a huge list, and it has a sponsorship page with three kinds of spots on it.
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My rate card
$300 Newsletter Sponsorship. One sponsor in the Sunday, Wednesday or Friday issue, right after the intro, with a headline, 50 to 90 words and a link.
$97 Featured Event. The callout box near the top of my Saturday Event Edition, one per issue.
$37 Featured Listing. A spot in The Lineup on Saturday, with up to six per issue.
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Tools and platforms go in the weekday issues, and anything with a date on the calendar goes on Saturday.
When I teach this inside Newsletter Profit Club, I have members build a sponsorship page and promote it, so sponsors can find them and book.
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What goes on your sponsorship page
1. Who reads your newsletter, how many subscribers you have and your open rate.
2. Each spot with its price and where it shows up in the issue.
3. What the sponsor needs to send you, like a headline, the copy, a link and an image.
4. How to book and pay.
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Then tell your readers about it. Every Saturday issue I send ends with a P.S. that says you can sponsor the newsletter, and some of your readers run businesses that want to reach the rest of your list.
The full article has how I'd pick a first price, how HobbyScool's sponsor page works and the rules I use to keep my readers' trust.
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The AI Newsletter Summit
It starts Tuesday, and it's free
I recorded a full workshop on this called Get Paid by Sponsors Even With a Small List, and another one called Earn From the Tools You Already Recommend.
On Thursday, October 29 at 11:30am ET I'm teaching live how to make money from every newsletter you send. Everyone who attends the summit gets the Newsletter Profit Calculator.
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October 27 to 29, free and online
Recorded workshops open Tuesday at 9am ET and close Friday at 9am ET
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Before You Go
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The AI Newsletter Summit
27 free workshops on using AI to write your newsletter, grow your list and get paid. October 27 to 29.
Register free →
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Talk soon,
Destini
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P.S. The summit has a sponsor too. Monica Froese of Empowered Business is teaching live on Wednesday, October 28 at noon ET, and her session is called Newsletter on Autopilot: From Doer to Orchestrator. It's free when you register for the summit.
P.P.S. On Tuesday, October 27 at 1pm ET, I'm going live with Kit to show you behind the scenes of how I use AI and the Kit MCP to run my emails. Kit is hosting this one, so it's a separate sign-up from the summit. Grab your spot on Kit's page here.
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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