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The Event Edition
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Creator's MBA
The Event Edition
Events worth your time, curated every Saturday.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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The Brief
The Ones Getting Traction Built Something
Watching the Beyond the PDF contributors this month, the ones getting sign-ups all skipped the PDF. They stopped handing people a file to download and built something a person actually uses, a quiz that sorts you, a GPT that solves one thing, a calculator that hands you an answer. The format did the work, and the person on the other end walked away with a real answer instead of one more thing to read later.
If your lead magnet isn't converting the way you think it should, or the way it used to, this is the week to build the modern version. Here's where to start.
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Don't Miss This
Build Your Own Lead Magnet in a Week
By July 31, you can have a modern lead magnet built and live.
Beyond the PDF is my free event running through the end of the month. Browse more than two dozen AI-powered lead magnets from real creators, see the exact formats and the results they got, then pick the one that fits you.
During the free Get It Done Week, July 27 to 31, you build your own one step a day. You end the month with something live instead of another idea on your list.
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The Lineup
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July 13-31 · Hosted by Creator's MBA
Beyond the PDF
Browse the full bundle of AI-powered lead magnets from more than two dozen creators, free. The fastest way to see what's working now and swipe the format for yourself.
View event →
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July 27-31 · Free Build Sprint
Get It Done Week
Five days, one step a day, inside the free community. You come in with an idea and leave with a lead magnet that's actually built and live.
View event →
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July 29 · VIP
The VIP Live Lead Magnet Lab
A live build session where we make one together, start to finish. You watch the whole thing come together and ask questions as we go. Register free for Beyond the PDF, and the option to add the VIP Lab shows up on the next page.
Register free →
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Speaker Spotlight
Elizabeth Neumann
Elizabeth is one of the Beyond the PDF contributors, and she got the result I keep telling people about. She built a custom GPT called Find Your Hidden Automations. It brought in 607 subscribers in 90 days at an 80% opt-in rate, the best opt-in number in the whole event.
That's the whole point right there. A tool people use beats a file they download.
See her GPT inside Beyond the PDF →
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Now Booking
Applications are open right now for the rest of the 2026 season. Here's where the doors are.
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Recruiting Now · Speakers
The Creator's MBA Fall Summits
Speaker applications are open for all three. AI in Action (Sept 15-17) for creators running real AI systems, the AI Newsletter Summit (Oct 20-22) for the email and list-growth crowd, and the Creator Pivot Summit (Dec 8-10) for the reinvention stories. Smaller lineups, more visibility per speaker.
Apply to speak →
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Recruiting Now · Makers & Teachers
The HobbyScool Fall & Holiday Summits
On the HobbyScool side, I'm booking makers and teachers for three seasonal summits. The Festive Fall Workshop Series (Oct 13-15), the Elves' Workshop Summit (Nov 10-12), and the Create & Reflect Retreat (Dec 15-17). Your workshop is pre-recorded, and you get in front of a big, engaged creative audience.
Apply to teach →
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Get Your Event in Here
Running something this crowd would want to know about? Grab a Featured placement and get in front of these readers. A Featured Listing inside The Lineup is $37, and a Featured Event, the callout box near the top, is $97 with only one per issue.
See featured placements →
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See you inside,
Destini
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P.S. What matters most to me with these summits is that our speakers walk away glad they said yes. Promoting our speakers is a core value here, so we put real work into getting your session in front of people, not just adding your name to a page. I want every single speaker to finish and say it was worth their time. We review applications almost daily and book early, so the best slots go to the people who raise their hand first. Apply to speak here.
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Dr. Destini Copp
Helping creators build predictable revenue with AI-powered business systems.
🎓 University Professor & Creator of The Creator’s MBA Mastermind & Newsletter Profit Club
📈 20k+ students supported
⚡ Growth Flywheels, AI Systems, Rinse-and-Repeat Revenue
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