Creator's MBA

The Flywheel Edition

One stage. One AI move. One thing to try this week.

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Stage 1 of 5 · Attract

Your List Grows or Stalls Right Here

AI can build the tool. You still have to know what your people need.

Attract is the top of your flywheel. It's whether the right people are finding you and raising their hand. For most of us, that comes down to the lead magnet, the free thing people trade their email to get. And the old answer, a plain PDF, has stopped pulling. Information is free now, so a document someone can find anywhere isn't worth an email address.

Here's what changed. AI has made it fast to build the thing that does work, a small tool people actually use. A quiz that sorts them by their problem. A calculator that hands them a number. A custom GPT that solves one specific thing. What used to need a developer and a month now takes an afternoon.

AI handles the build. Knowing what your subscribers actually need is the part that's still on you.

The 1% AI Move

Build a Lead Magnet People Actually Use

The move this week is to replace one static freebie with a small interactive tool, and let AI do the building. Start with the one question your ideal subscriber keeps asking you. That question is the whole tool.

Then hand it to AI and let it build the first version.

Inside Beyond the PDF, creators have already built their lead magnets this way. Here are three of them:

–  Elizabeth Neumann built a custom GPT, Find Your Hidden Automations. It brought in 607 subscribers in 90 days at an 80% opt-in rate.

–  Dama Jue built an interactive tool, the Upsell Offer Locker. It pulled 1,244 leads at a 51% conversion rate.

–  The Seasonal Spark Content Idea Generator from Writers Life for You added 264 subscribers in 90 days, a real tool people use instead of a download.

Three different formats, one idea. A tool beats a PDF because people use it, and using it is what makes them trust you enough to buy.

Do This Next

Swipe From 26 of These, Free

You don't have to invent your format from scratch. Beyond the PDF is my free event running now through July 31, where more than two dozen creators show you the exact AI-powered lead magnets they built and the results they got.

Browse them, pick the format that fits you, and during the free Get It Done Week you build your own.

See you inside,
Destini