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Creator's MBA · Sunday Edition
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Creator's MBA
The Sunday Edition
Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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In this issue
→ The 4 numbers every tripwire funnel needs to hit
→ Benchmarks for each stage — and what to fix when you're off
→ Funnel Fix: Get It Done Week starts Tuesday — come build with me
→ What's live this week in the AI Automation Lab
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"Are you smarter than a 3rd grader? Good. Then you can find your funnel problem."
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This Week · Live Event · Starts Tuesday
Funnel Fix: Get It Done Week
Three days. One goal: a funnel that actually converts. We audit, rebuild, and optimize together — copy, revenue layers, and follow-up sequences. You come with a funnel. You leave with one that works.
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📅 April 21–23 · Starts Tuesday
🤖 Full AI toolkit included: Funnel Scorecard app, 3 Custom GPTs, 3 Claude skills
✅ Free for Creator's MBA Mastermind members — or grab a spot for $197
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Already a Mastermind member? Log in here — it's free for you →
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This Week's Deep Dive
If You Can Do 3rd Grade Math, You Can Find Your Funnel Problem
Seriously. Four numbers and a calculator. That's it.
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I know "funnel math" sounds like something that requires a spreadsheet and a strong cup of coffee. It doesn't. I promise.
Your tripwire funnel has four stages. Each one has a number attached to it. When something's off, one of those numbers is going to look way worse than the others — and that's your answer. No guessing, no gut feelings, no "maybe I need a rebrand."
Here's what to pull and what the numbers should look like:
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The Tripwire Funnel: 4 Numbers to Check
1. Opt-In Page Conversion Rate
Your free gift page. Healthy rate: 30–50%. Below that — the problem is usually your headline or offer clarity. People aren't connecting what you're promising to what they actually want.
2. Tripwire Take Rate
Of the people who opt in, how many buy? Aim for 3–10%. Under that — the offer doesn't feel like a natural next step from the freebie, or the price-to-value isn't landing.
3. Order Bump Take Rate
Of buyers, how many add the order bump at checkout? Solid benchmark: around 30%. Low numbers usually mean the bump doesn't feel like a no-brainer — it should feel like the obvious companion to what they just bought.
4. Upsell Take Rate
Of buyers, how many take the upsell? Healthy range: 10–20%. If it's low, the upsell is either too big a price leap or not positioned as the clear next step in their journey.
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Pull up your numbers right now and just look. Which stage is the weakest compared to these benchmarks? That's where to focus first. You don't need to overhaul everything — fix the one stage that's furthest off and watch what happens to the rest.
Knowing the problem is step one. Actually fixing it is a different conversation.
That's exactly what Funnel Fix: Get It Done Week is for. We start Tuesday. Three days, hands-on implementation. You'll run your funnel through the Funnel Scorecard app, rewrite your worst-converting page using the AI copy tools, add order bumps and upsells if you're missing them, and build follow-up sequences that bring non-buyers back automatically.
The toolkit alone — a custom Funnel Scorecard app, three ChatGPT tools, and three Claude skills built specifically for this week — is worth the price of entry. But the live work is where the real progress happens.
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Two ways in
→ Funnel Fix only: $197
Three days, full AI toolkit, live office hours, video reviews through April 30.
Grab your spot →
→ Creator's MBA Mastermind: $97/month
Includes the Funnel Fix free, every future Get It Done Week, monthly hot seats, the full curriculum, and the Creator's MBA AI. The Mastermind costs less per month than the event costs once.
Join the Mastermind →
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Before You Go
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$197 for the event. Or $97/month for everything.
Funnel Fix: Get It Done Week is free inside Creator's MBA Mastermind. So is every future Get It Done Week, monthly hot seats, the full curriculum, and the Creator's MBA AI. The Mastermind costs less per month than the event costs once. If you've been thinking about joining — this is the week to do it.
Join the Mastermind — $97/mo →
or
Just the Funnel Fix — $197 →
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Newsletter Profit Club — AI Automation Lab
The 5-day sprint starts Monday. Free for Newsletter Profit Club members — log in and join us. Not a member yet? Register for the lab on its own, or join NPC and get this plus everything else for $29/month.
Join Newsletter Profit Club →
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HelloContent
Templates, tools, and digital products for creators who want to move faster. Browse the shop.
Browse HelloContent →
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Big week ahead — let's make it count,
Destini
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P.S. Not sure which part of your funnel — or your whole business — needs the most attention right now? Take the free 2-minute Creator Business Scorecard. It'll tell you exactly which stage of your flywheel is holding you back. → scorecard.destinicopp.com
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Dr. Destini Copp
Helping creators build predictable revenue with AI-powered business systems.
🎓 University Professor & Creator of The Creator’s MBA Lab & Newsletter Profit Club
📈 20k+ students supported
⚡ Growth Flywheels, AI Systems, Rinse-and-Repeat Revenue
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