Creator's MBA

The Flywheel Edition

One flywheel stage, one AI move, one thing to do this week.

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Stage 1 of 5 · Attract

More audience. Before the ads.

AI can do the research. You still have to build the relationship.

Do you sell a higher priced offer? If you do, this one's for you. And if you don't, stay with me anyway, because how you get in front of new people works the same whether you're selling $27 or $2,700.

The only real difference is that at the higher price you need a much smaller number of the right people.

Across Creator's MBA and HobbyScool I publish 24 events a year, and almost all of my growth comes from being in front of somebody else's audience, or from putting an event together where everybody involved brings their own. I run ads too, but I make sure the organic stuff is working first.

The 1% AI Move

Let AI Find the People You Should Be Collaborating With

There are a lot of ways to get in front of somebody else's audience. In a freebie swap you put their free offer in front of your list and they put yours in front of theirs. You can host a bundle or a summit of your own. You can be in somebody else's bundle or summit. Or you can go to one person you already like and put something together that works for both of you.

Freebie swaps are what we're working on in the Newsletter Profit Club this month with the Freebie Swap Challenge, one small action a day for ten days. But all of these start with the same question, which is who you're going to do it with.

If you want an easier way to find people, the Collaboration App is free and it's already full of newsletter owners who are looking for swaps.

Some of the people I first collaborated with back in 2018 and 2019 are people I'm still working with today, and several of them are good friends now.

So getting started on these relationships now will go a long way for you later.

See you next week,
Destini