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Creator's MBA
The Flywheel Edition
One flywheel stage, one AI move, one thing to do this week.
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Stage 1 of 5 · Attract
More audience.
Before the ads.
AI can do the research. You still have to build the relationship.
Do you sell a higher priced offer? If you do, this one's for you. And if you don't, stay with me anyway, because how you get in front of new people works the same whether you're selling $27 or $2,700.
The only real difference is that at the higher price you need a much smaller number of the right people.
Across Creator's MBA and HobbyScool I publish 24 events a year, and almost all of my growth comes from being in front of somebody else's audience, or from putting an event together where everybody involved brings their own. I run ads too, but I make sure the organic stuff is working first.
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The 1% AI Move
Let AI Find the People You Should Be Collaborating With
There are a lot of ways to get in front of somebody else's audience. In a freebie swap you put their free offer in front of your list and they put yours in front of theirs. You can host a bundle or a summit of your own. You can be in somebody else's bundle or summit. Or you can go to one person you already like and put something together that works for both of you.
Freebie swaps are what we're working on in the Newsletter Profit Club this month with the Freebie Swap Challenge, one small action a day for ten days. But all of these start with the same question, which is who you're going to do it with.
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Your move this week
Ask AI to find you 20 creators who serve the same audience you do but sell something different than you sell.
Then pick the five you'd genuinely want to work with, have AI draft those pitches and put the draft in your email account so you can reach out to them.
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If you want an easier way to find people, the Collaboration App is free and it's already full of newsletter owners who are looking for swaps.
Some of the people I first collaborated with back in 2018 and 2019 are people I'm still working with today, and several of them are good friends now.
So getting started on these relationships now will go a long way for you later.
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Free · September 15–17
See How I Run 12 Summits a Year
The AI in Action Summit is 27 workshops from 22 creators showing the AI systems already running their businesses, and it's free. Two of them are mine. One is how I run 12 summits a year in about 5 hours a week, and the other is how I use AI to build an affiliate program so partners are recruited and warm before Q4 starts.
Six of the sessions are live and the other 21 open up Tuesday morning, so you can watch them in any order.
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How to work with me
The Creator's MBA AI Mastermind
Where systems like this one get built with me, alongside other creators doing the same work.
See the Mastermind →
Newsletter Profit Club
The Mini Magazine Method and Teach & Pitch Method, for turning your newsletter into a product instead of a recap.
Join NPC →
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See you next week,
Destini
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P.S. Sandra van der Lee put together a free guide where 14 of us break down how we actually sell our high-ticket offers, including a $190K launch with $0 in ad spend. I'm one of the 14. It's free through September 30 and then it's gone → grab your copy here
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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