⚡ QUICK TIP
#1. Open Rate → Recognition
People don’t open emails because of subject lines. They open them because they recognize you.
If open rates are low, the fix usually isn’t better copy, it’s showing up consistently enough to be remembered.
#2. Click-Through Rate → Action
Clicks tell you whether your email did anything at all.
No clicks usually means the email didn’t ask for one. Every issue should move the reader somewhere, otherwise it’s just information.
#3. Conversion Rate → Fit
Low conversions aren’t a confidence issue. They’re an alignment issue.
If the offer doesn’t match the moment your reader is in, nothing else will matter.
#4. Unsubscribe Rate → Signal
A slow, steady unsubscribe rate is normal.
A sudden spike is feedback. That’s when you pause and look at what changed.
#5. Revenue Per Reader → Reality
This number tells the truth.
If revenue per reader is low, growing the list won’t fix it. Fix how the newsletter makes money first.
