profile

Creator's MBA Newsletter

Sephora's fall sale started on Halloween

Published about 6 hours ago • 3 min read

Creator's MBA

The Flywheel Edition

One flywheel stage, one AI move, one thing to do this week.

Was this forwarded to you? Subscribe here so you don't miss the next one.

Stage 3 of 5 · Nurture

Sephora's fall sale started on Halloween.

So I'm planning my October through December the way they plan theirs.

I sat down this week to plan my fourth quarter for Creator's MBA and I used Sephora as the model.

Sephora only runs two big sales a year. Last fall's sale started for their top members on October 31 and ran through November 10. That was more than two weeks before Black Friday.

The rest of the year they have other things going on, like a birthday gift for every member, a members-only weekend for their top tier and holiday gift sets that show up in October.

So I laid out my own quarter the same way.

October is the AI Newsletter Summit on October 27 to 29 and the Black Friday Profit Party for members on October 28.

November is Black Friday and it's all about the Mastermind.

December is the Creator Pivot Summit on December 8 to 10 and then I stop starting new things around December 20.

A new vault also comes out in the VIP Day Skills Vault almost every week from Monday through the middle of December.

The 1% AI Move

Let AI Map Your Whole Q4 Before You Pick a Black Friday Offer

Most of us start planning the fourth quarter by asking what to do for Black Friday.

So October goes to building the offer and the list doesn't hear much from us. Then the sale emails all show up at once.

After Cyber Monday we're tired and December is empty.

It works a lot better when you plan all three months together. You run one campaign a month and every campaign leads to the same offer.

AI is really good at the mapping part because it can go through everything you sell and give away a lot faster than you can.

Your move this week

Have AI interview you about everything you sell, everything you give away for free and everything already on your calendar from October through December. Then ask it to pick the one offer you want most buyers to end up in and plan one campaign a month that leads there.

After that go through the plan yourself and cross out anything you don't have time to run.

The Q4 Campaign Planner is a free Claude skill that does this whole interview with you and hands back your October, November and December plan.

Get the Free Q4 Campaign Planner →

I did this with the Q4 Campaign Planner this week. It's a free Claude skill I built.

It showed me that most of my free gifts lead to Newsletter Profit Club and only one path goes straight into the Mastermind. So November is where I'm fixing that.

It also found a follow-up email that still had an old workshop date in it.

I wrote up the whole Sephora example on the blog with their dates and how each campaign works.

New on the blog

What Sephora Can Teach You About Promoting Your Digital Products

It covers what Sephora runs all year and why only two of those campaigns are big sales.

It also walks through four things they do that you can use in your own business, like early access for your best customers and a holiday bundle.

It's the first post in a seven-part series on planning your fourth quarter and the Q4 Campaign Planner is linked inside.

Read the Sephora Post →

How to work with me

The Creator's MBA Mastermind

Members get the Black Friday Profit Party on October 28 and then I review the holiday plan they build.

See the Mastermind →

Newsletter Profit Club

The Black Friday Profit Party is included here too. Your newsletter is where all of your Q4 campaigns run.

Join NPC →

Talk soon,
Destini

P.S. The Q4 Campaign Planner is free and you can finish it in one sitting if you want to go straight to planning → grab the skill here

Dr. Destini Copp

Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.

🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds

Enjoy our emails? Forward to a friend and let them know where they can subscribe. Hint: It's here. ​

This email may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting my small business. Read my privacy policy.​

You can unsubscribe or change your email below. Please note that if you unsubscribe, you will not receive communication or updates about any products or courses you have purchased from us in the past.

130 Providence Oaks Pointe, Milton, GA 30004

No hard feelings. Unsubscribe Here.

Change Your Email Preferences Here.​

Creator's MBA Newsletter

A five-minute read, four times a week, on building consistent revenue in a digital product business using AI instead of a bigger team. Read by 8,000+ business owners.

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

Read more from Creator's MBA Newsletter
Dr. Destini Copp

Creator's MBA · The AI Edition Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Today's sponsor Free Playbook: Stretch Your Claude Usage A practical, interactive guide to making your Claude usage go further without upgrading, so you can get real work done without hitting the limit. Get the Free Playbook → The AI Insight Nobody Hacked Me And I still lost control of a subdomain I...

2 days ago • 5 min read
Dr. Destini Copp

Creator's MBA · Sunday Edition Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Where to start when you have AI and nothing running → The four steps and the order to do them in → The five files that go in your business folder → The VIP Pass goes to $97 tomorrow morning Deep Dive What to build first, and in what...

5 days ago • 4 min read
Dr. Destini Copp

Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief Missed the summit? You didn't miss it. Missed the AI in Action Summit this week? The free window closed yesterday morning, but there's still time to get in on the fun with the VIP Pass, and I'll get to what's in it in a second. First, here's what one of our attendees posted in the Boardroom on Wednesday. "By the way I've been to...

6 days ago • 4 min read