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Creator's MBA · Sunday Edition
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Creator's MBA
The Sunday Edition
Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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In this issue
→ Where to start when you have AI and nothing running
→ The four steps and the order to do them in
→ The five files that go in your business folder
→ The VIP Pass goes to $97 tomorrow morning
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Deep Dive
What to build first, and in what order
Almost everybody I talk to has been using AI for a couple of years now. They have a paid subscription, they've watched the videos, they can tell you what an AI agent is. Then you ask what they actually have running in their business, and they really can't answer that.
I went through the 27 workshops from the summit this week and put them in order based on what you actually need to accomplish in your business. Here are the first steps.
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The four steps
1. Write your business down
Put it somewhere the AI can read so you're not typing it out every morning.
2. Pick one track
You need clients, or you need something to sell, or you need your time back. Pick the one that sounds like your business right now.
3. Build the one thing and finish it
Don't open another session until that one is done and working.
4. Then go get found
I always tell people never to take their foot off the gas when it comes to growing your email list and your audience. You need to keep doing that from the very beginning.
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I'm going to give you step one right here, because it's the one that a lot of people have not done.
Becky Beach talked about this in her session. You can tell you need it when you're explaining your business to the AI every single time you open it. And you don't want the good stuff you got yesterday to disappear today. Writing better prompts won't fix that, because the AI is starting over every time you talk to it.
Three other people basically said the same thing with a little bit of a different twist. Monica Froese hooks the AI up to the software she already pays for. Prerna Malik keeps files on her buyer. Adrienne Farrow loads hers with her own transcripts. They're all doing one thing, which is writing the business down one time so they don't have to keep repeating it to the AI.
And here are the five files you need. You can put these together today.
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The five files
Who you help. The problem people actually come to you with, written in the words they say it in.
What you sell. Every offer you have, what it costs, who it's for, and what happens right after somebody buys it.
How you talk. Paste in three or four things you've written that sound like you, and write down the words you never use.
The pushback. What people say to you before they buy, and what you tell them back.
Why you. Why somebody would go with you instead of the other person doing something similar.
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Then when you open your AI, have it read that folder first. What comes back sounds like your business, so you're not starting over every morning.
Do the folder today. You can figure out the rest later.
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AI in Action Summit · Price goes up tomorrow
The Playbook is in the pass, and the price goes up tomorrow
You have step one now. The Playbook is steps two, three and four, written out session by session, with the three tracks, what to build first in each one, and what you need to have ready before you start. It comes with all 27 workshops to keep, the resource vault where the speakers put in 19 of their own paid products that sell for $2,983 together, a Tool Stack Table with every tool named and what it costs, and full searchable transcripts with a one-page takeaway per session.
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$67 until tonight at midnight ET
$97 Monday morning, and it stays there
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Before You Go
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AI in Action VIP Pass
All 27 workshops, the Playbook, the resource vault and the transcripts. $67 until midnight tonight.
Get the pass →
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The Creator's MBA AI Mastermind
Where the systems in this issue actually get built, with me, alongside other creators doing the same work.
See the Mastermind →
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Newsletter Profit Club
The Mini Magazine Method and Teach & Pitch Method, for turning your newsletter into a product instead of a recap.
Join NPC →
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Talk soon,
Destini
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P.S. I'm hiring two program coaches for 2027, one for Newsletter Profit Club and one for Creator's MBA. It's about 10 hours a month, and the work is answering member questions, hosting the monthly call, and giving feedback in the Boardroom during Get It Done Weeks. You don't create any of the content because the curriculum and the builds are already done, but you do need to be in ChatGPT and Claude every day. Apply here →
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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