Hey Reader,

Today kicks off something I’ve been wanting to do for months.

A new series I’m calling The Creator’s Growth Flywheel Series, a breakdown of what has actually changed in our industry, what still works, and what you need in place heading into 2026.

And I want to start with something everyone is questioning, whether they say it out loud or not:

Online business still works.

But the environment we’re building in is completely different than it was even 18–24 months ago.

Here’s what’s really going on behind the scenes:

Traffic has decreased. Not gone, just different.

People aren’t roaming the internet the same way they used to. They’re discovering us through AI, collaborations, newsletters, YouTube, not websites.

If your strategy still assumes “get them to my blog post,” it will feel like nothing is working.

Generic content doesn’t stand out anymore.

AI can handle easy answers.

What it can’t duplicate is your perspective, judgment, and lived expertise.

The kind of content that makes someone stop and say, “Okay… tell me more.”

Disconnected tactics stopped producing results.

A funnel in isolation isn’t a strategy.

A newsletter in isolation isn’t a strategy.

A lead magnet in isolation isn’t a strategy.

A collaboration in isolation isn’t a strategy.

Those pieces only work when they are connected, when they move people through a clear, intentional customer journey.

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Introducing the Creator's Growth Flywheel

That’s the foundation of the Creator’s Growth Flywheel I’ll be walking you through over the next few weeks.

Here's what I want you to know:

👉 Your business isn’t broken.

👉 You already built the pieces.

👉 What’s missing is the structure that makes those pieces work together so your growth compounds instead of starting from scratch every month.

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So before the next email in the series, I want you to take one step:

Take the free 3-minute Creator’s Growth Diagnostic with Sloan.

Sloan will walk you through each stage of your customer journey and pinpoint:

• Your biggest current gap
• Your highest-ROI opportunity
• The stage that will move the needle the fastest

You’ll get a clear starting point so the entire series lands differently.

🧠 Run your diagnostic now → ​

(Or bookmark it for later today, just don’t skip it.)

More tomorrow. We’re going to connect your flywheel system one piece at a time.

Destini

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P.S. If this message hit home for you, I just released a new episode on the Creator's MBA Podcast: 242: Why Growth Feels Harder in 2025 (And What Actually Changed).

It breaks down the shifts that made growth feel heavier and how to rebuild momentum with the Creator’s Growth Flywheel. 🎧 Listen in here.​