AI is deciding what gets opened


Welcome to Creator’s MBA! Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Trusted by 10,000+ business owners. Was this sent to you? Subscribe here so you don't miss the next one.


Hey Reader,

The inbox is changing.

AI is getting better at deciding what’s relevant…what gets opened, clicked, replied to, and consistently engaged with.

That doesn’t mean email is dead.

It means consistency alone isn’t enough anymore.

For years, we’ve been told to “just keep showing up.”
That advice isn’t wrong.

But it’s not the full picture anymore.

Your emails need a clear role inside your business.

That’s exactly what I break down in this week’s newsletter.

👇

🎙️ NEW PODCAST EPISODE

AI is changing how inboxes decide what’s relevant and a lot of business owners are wondering how will this affect them in 2026.

In this episode, I break down what’s actually shifting and why your email strategy needs a job, one that’s clearly connected to your revenue.

You’ll learn:

  • What AI inbox filtering is really paying attention to
  • Why consistency alone isn’t enough anymore
  • How to audit your last five emails in under 10 minutes
  • The difference between “maintaining” a newsletter and designing it intentionally
  • How to align your email content with launches, evergreen funnels, memberships, or high-ticket offers

If email plays any role in how you make money, this is worth your attention.

🎙️ Listen here → Website, Apple Podcasts, Spotify and Youtube

📧 Then: Run Your Newsletter Through This

If you want to make this practical, I created something simple:

The AI Inbox Readiness GPT

It walks you through nine short questions to evaluate your newsletter in light of the AI inbox shift.

In about five minutes, you’ll get a clearer picture of:

  • Why people originally joined your list, and whether that’s still obvious
  • Whether your emails have a real job beyond “it’s time to send”
  • How prepared your newsletter is as inbox filtering becomes more AI-driven
  • What’s actually worth focusing on next, without rebuilding everything

This isn’t a test.
It’s not a score.

It’s a structured way to think about your newsletter before inbox systems start thinking for you.

📚 Bookmark Worthy: If You Want to Go Deeper

If this topic gets your attention, I’ve written several deeper breakdowns you may want to bookmark:

Each one tackles a different angle, metrics, lifecycle systems, AI filtering, and what shifts are actually worth making.

🧭 Quick Shift to Consider This Week

Before you send your next newsletter, ask:

What job is this email doing inside my business?

Is it:

  • Moving someone toward a first purchase?
  • Deepening trust before a higher-ticket offer?
  • Re-engaging inactive subscribers?
  • Generating replies?
  • Supporting an active sales window?

If the only answer is “because it’s Tuesday,” that’s the real issue.

Start with the episode.
Then run your newsletter through the GPT.

The inbox isn’t disappearing.

But the way it decides what matters is changing.

And that’s something we can design for.

Destini

P.S. If you’ve ever wanted to build a diagnostic quiz like the AI Inbox Readiness GPT, one that routes people intentionally instead of just collecting emails, I put the full build system inside the Structured Quiz Engine. It’s the framework I use to create quizzes like this one.

👉Learn more about the Structured Quiz Engine here

P.P.S. If you missed the “Why Courses Aren’t Working Like They Used To” session, the replay is available for a limited time. It connects directly to this inbox shift conversation, because delivery models and attention models are evolving at the same time. You can watch it here →

Dr. Destini Copp

Helping creators build predictable revenue with AI-powered business systems.

🎓 University Professor & Creator of The Creator’s MBA Lab & Newsletter Profit Club
📈 20k+ students supported
⚡ Growth Flywheels, AI Systems, Rinse-and-Repeat Revenue

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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I help business owners turn their digital products into predictable revenue—using growth flywheels + AI.

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