We are right in the middle of the Creator’s Growth Flywheel Series, and this week’s lessons are some of the most important ones.

A lot of business owners are realizing that the problem is not their effort.

It is not their offers. It is not even their content.

It is the underlying system that holds everything together.

If you have felt like growth is harder this year, or like you are rebuilding momentum every month, you are not imagining it.

The industry has shifted.

Buyers no longer move in a straight line through a funnel.

And disconnected tactics can no longer carry an entire business.

This week’s newsletter will help you see the bigger picture, understand how the Flywheel works, and know what to focus on before you move into 2026.

Let’s dive in.

💡 EDUCATION CORNER

If business feels harder right now, this series is for you.

Across our industry and various niches, we are seeing the same signs.

Engagement is lower. Conversions are inconsistent.

Funnels aren't working like they use to.

Business owners aren't seeing results that equal their hard work.

Inside the Creator’s Growth Flywheel Series, we have been unpacking why.

The real issue is not your work ethic. It is your system.

Many businesses are built from separate parts that do not talk to each other. This use to work, but not in 2025.

My article “How to Find What Is Blocking Your Business Growth” explains that when growth stalls, it is usually because you have outgrown your system.

Hard work cannot fix a system that is not designed to work together.

This is also why the old funnel model is breaking down.

Funnels follow a straight line. Someone discovers you, reads a few emails, buys a product, and the system ends.

My article “Why Funnels Fail and What to Do Instead” shows how this creates a dead end.

The Creator’s Growth Flywheel is different. It is circular. Every step fuels the next. This is what creates predictable growth instead of random spikes.

It is built around five systems.

Attract. How new people find you
​Engage. How you turn attention into connection
​Nurture. How you move people toward purchase
​Retain. How you increase repeat buyers
​Advocacy. How happy customers fuel organic growth

My article “The 5 Systems for Predictable Growth” explains that one weak stage can slow everything. Strengthening even one system can unlock momentum across your entire business.

A Flywheel-based business reflects how people actually buy in 2025.

If you are doing all the right things but results are there, the answer is not more tactics. It is strengthening the system underneath your business.

🎧 NEW PODCAST EPISODES

We are right in the middle of the Creator’s Growth Flywheel Series on the Creator’s MBA Podcast. These episodes are ready for you now.

If you’re wondering what a flywheel is or why growth feels harder in 2025, start here.

Short, simple, and designed to help you understand the system behind predictable growth.

​Episode 242: Why Growth Feels Harder in 2025 (And What Actually Changed)​

This episode breaks down the three industry shifts that changed how growth works and introduces the Creator’s Growth Flywheel so you can rebuild momentum with less effort.

​Episode 243: Why Your Funnel Feels Broken (And What to Do Instead)​

If your funnel used to convert and now it feels flat, this explains why. The issue is rarely the funnel itself. It is the missing nurture and sales system around it.

​Episode 244: Why Consistency Alone Isn’t Enough​

You can show up every week and still feel stuck. This episode explains why consistent content without a true nurture system no longer converts in 2025.

​Start with Episode 242 and run your Sloan diagnostic: destinicopp.com/sloan

More episodes in this series are dropping all week.

🖤 BLACK FRIDAY SNEAK PEAK

As we continue the Flywheel Series, here is a heads-up on what is coming for Black Friday. Each offer supports a different part of your Flywheel so you can plan, automate, and scale with more clarity going into 2026.

Monday: Creator’s MBA Playbook System​
A 24-hour “Start Strong” offer that includes the Creator’s MBA Playbook and the Live December Growth Flywheel Planning Workshop. Perfect if you want to map out your first 90 days of 2026 with focus and direction.

Tuesday: Newsletter Profit Club​
Lifetime access at a Black Friday-only price. Includes the AI Newsletter Command Center and all remaining 2025 workshops. Great if your nurture or visibility parts of your flywheel needs stronger systems and smarter monetization.

Wednesday: The $1M HobbyScool Experiment​
A behind-the-scenes look at how I am building HobbyScool using flywheels, AI, and repeatable systems. If you want to watch a brand grow in real time (and see the exact systems I use), this is the offer to watch for.
A lot of business owners learn best by seeing the strategy in action. This is that.

Thursday: AI Coach Clone (Done-For-You Offer)​
A Thanksgiving-only offer where I build your custom AI Coach Clone for you, ready to plug into your 2026 programs, memberships, coaching packages, or workflows.
​Note. You will need a Delphi.ai account for this deliverable.

Friday: The Creator’s MBA Lab​
The flagship 12-month program for building your Growth Flywheel and creating rinse-and-repeat growth flywheel revenue. Includes a 1:1 strategy call, personalized coaching, the AI Growth Team, and the Q1 Focus Sprint. Major high-value bonuses.

📘 CREATOR'S MBA PLAYBOOK. NOW IN PRINT.

If you prefer to plan on paper, the Creator’s MBA Playbook is now available as a print edition on Amazon. I ordered several for myself and will be giving some away during Black Friday, but if you want your own copy now, you can grab it here.

👉 Get the print edition on Amazon​

This print version pairs perfectly with the December Growth Flywheel Planning Workshop inside Monday’s Black Friday offer.

💪 You’ve got this,
Destini
Business Growth Coach & Graduate Marketing Professor
Host, Creator’s MBA Podcast

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P.S. Your Action Step This Week

If you want this Flywheel Series to click into place, run your Sloan diagnostic and see which stage of your Flywheel is holding you back.

Hit reply and tell me your stage from Sloan. Even one word is enough.

I will send your matching page with your next steps from the Creator’s MBA Playbook.

Run Sloan here → destinicopp.com/sloan​

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs