Your funnel isn’t the real problem


Hey Reader,

Before we dive in today, I want to make sure you have everything you need for this series.

Yesterday we kicked off the Creator’s Growth Flywheel Series. It is a short set of emails and podcast episodes that break down what has changed in online business, what still works, and how to rebuild a system that grows steadily instead of starting from scratch every month.

If you missed the first email, you can read it here.

It sets the foundation for everything we are covering this week.


Now, here is something special to help you get even more out of today’s lesson.

If you ran your Sloan diagnostic yesterday, reply with your stage and I will send you a private excerpt from the Creator’s MBA Playbook that matches your result.

This page is normally only inside the paid Playbook. I pulled it out for this series because it explains what your stage actually means, what it reveals about your business, and the next simple move that will give you the biggest lift.

Even one word is fine. Hit reply and tell me your stage. I will send the excerpt right over.


A lot of folks are feeling the same thing right now.

“My funnel just isn’t converting like it used to.”
Or, “I’ve tried tweaking it ten different ways and nothing is changing.”

Here is what is actually going on.

Your funnel isn’t necessarily failing. It is simply trying to do all the work alone.

Funnels convert once when they are set up correctly. They do not create momentum anymore.

And when a funnel sits disconnected from everything else in your business.
No nurture rhythm.
No clear next step.
No signature offer.
No retention plan.
It can only take you so far.

That is why so many business owners feel stuck. They have built pieces of a business, but those pieces are not working together.

Funnels used to be the center of online business strategy.
But, the market has changed.

People need more trust before they buy.
Messaging has to be sharper.
Distractions are constant.
Competition is louder.
A single entry point is no longer enough.

Your funnel is not the problem.
The system around it is the problem.

Here is the part nobody teaches

A funnel is only one stage of your Creator’s Growth Flywheel.

It introduces people to you. That is the Engage stage.

But it cannot build long-term relationships, create advocacy, or generate predictable revenue on its own.

This is why business owners feel like they are doing everything.
But they aren't seeing results that match their effort.
They are trying to move a flywheel using only one gear.

Your next step before tomorrow’s email is simple.
Run a quick diagnostic on your own Flywheel.
There is no need to guess anymore.

👉 Take the free 5-minute diagnostic with Sloan

She will show you exactly where your system is weakest and where to focus first.
If your funnel truly is the issue, she will flag it.

If your real opportunity is Nurture, Retain, or Advocacy, you will see that clearly too.

And remember. If you reply with your Sloan result, I’ll send your personalized weekly action plan plus the hidden bottleneck that is slowing your growth in that stage.

Talk tomorrow,
Destini
Host, Creator’s MBA Podcast
Creator: Newsletter Profit Club and Creator’s MBA Lab

P.S. I recorded a new episode on the Creator's MBA Podcast that digs deeper into this: Why Your Funnel Feels Broken (And What to Do Instead). If funnels have felt slower lately, this will help you understand why and where to focus next.

Dr. Destini Copp

Graduate Marketing Professor & Certified Business Growth Coach for Digital Product Entrepreneurs

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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I help business owners turn their digital products into predictable revenue—using growth flywheels + AI.

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