$190K, zero ad spend, and how they did it


Creator's MBA · The Event Edition

Creator's MBA

The Event Edition

Events worth your time. Curated every Saturday.

Was this forwarded to you? Subscribe here so you don't miss the next one.


The Brief

What People Are Actually Building Right Now

Christina Rava built interactive workbooks using Claude Artifacts. Kristin Maahs built an AI dashboard her own students actually use. Michael Deibert automated his AI chat memory across Claude, ChatGPT, and everything else he runs. That's the kind of workshop filling the lineup for AI in Action Summit this year.

A few more things worth your time this week.


Don't Miss This

AI in Action Summit Opens September 15

AI in Action Summit

You'll leave with real systems you can use the same day. AI in Action Summit is free, September 15 to 17, and it's 23 workshops from operators showing the actual AI systems running their businesses right now.

Kate Kordsmeier walks through the automated workflow that gives every one of her coaching clients a personalized email from her. Prerna Malik shows the AI-accelerated opt-in funnel she uses to attract perfect-fit leads. Steph Blake covers how she automatically creates and sends her newsletter with Claude Cowork.

Everything unlocks Tuesday, September 15 at 9am ET.

Register Free →

The Lineup

Two More Worth Your Calendar

Live Sept 9 · Newsletter Profit Club

Sponsor System Week

Sponsors care about who's reading, not how many. I'm going live for an hour to cover what you're actually selling, how to price and schedule your slots, and where your page needs to live for sponsors to find it. Free if you're already an NPC member, or join to catch it live.

View event →

Free through Sept 30 · Hosted by Sandra van der Lee

Selling High-Ticket: Strategies That Work Now

Fourteen of us walk through exactly how we sell our high-ticket offers right now: the sales call debate, the belief shifts that let us raise prices, and one $190K launch that ran with zero ad spend. I'm one of the contributors.

View event →


Speaker Spotlight · Sponsored

Jodi Bourne, on Getting AI to Recommend You by Name

Jodi is one of three live sponsor sessions at AI in Action Summit, and hers tackles something most people haven't figured out yet: how to get AI tools like ChatGPT and Claude to actually cite and recommend your business by name when someone asks a question in your space. Her session, "The AI Confidence Web," walks through what that actually takes.

She's live Wednesday, September 16 at 12pm ET during the summit. Catch her at AI in Action Summit →


Now Booking

Five Openings, Recruiting Right Now

Apps close Sept 6 · Summit Oct 27–29

AI Newsletter Summit — Contributors Wanted

Looking for newsletter operators who can teach one real tactic on growth, monetization, or automation. Not advisors, not theory, people running the list themselves.

Apply by Sept 6 →

Apps close Oct 13 · Event Dec 8–10

Creator Pivot Summit — Contributors Wanted

Looking for operators at 6 or 7 figures who have executed a real pivot and can teach the framework, not just tell the story. Three tracks: offer, audience, business model.

Apply by Oct 13 →

Closing soon · Event Oct 2026

HobbyScool: Festive Fall Workshop Series — Workshop Instructors Wanted

Looking for autumn projects: wreaths, table settings, pumpkin projects, harvest preserving.

Apply to speak →

Closing soon · Event Nov 2026

HobbyScool: Elves' Workshop Summit — Workshop Instructors Wanted

One of HobbyScool's strongest performers, two years running. Looking for fast, achievable holiday projects with a real finish line.

Apply to speak →

Closing soon · Event Dec 2026

HobbyScool: Create & Reflect Retreat — Workshop Instructors Wanted

Slow winter making, at an unhurried pace. Looking for long, quiet projects: slow stitch, evening craft, comfort baking, winter watercolor.

Apply to speak →


See you Saturday,
Destini

P.S. Hosting an event for digital product entrepreneurs? You can be in this issue. A Featured Event is $97, a Featured Listing in The Lineup is $37. See the details →

Dr. Destini Copp

Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.

🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds

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Creator's MBA Newsletter

I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.

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