This week is all about systems that make space for creativity.

Whether it’s simplifying your Black Friday planning or finally delegating that one task you’ve been avoiding, the goal is the same: create room to think bigger.

Inside this week’s issue: a new podcast episode, a behind-the-scenes quick lesson from my $1M HobbyScool experiment, and a way to get personalized feedback on your Q4 holiday campaign strategy.

Let’s dig in 👇

🎧 NEW EPISODE

Have you ever wanted to document your business journey or experiment in real time, but couldn’t figure out where or how to share it?

Instead of keeping everything buried in spreadsheets and Google Docs, I decided to take a different route: building in public on Substack.

And it’s turned out to be the perfect home for documenting the $1M HobbyScool Experiment.

In this week’s episode, I’m taking you behind the scenes of how I’m using Substack not just to track my progress, but to test whether it can actually become a visibility engine for entrepreneurs.

You’ll hear:

• Why I chose Substack over traditional tools like a Google docs or email
• What I’m sharing inside my paid behind-the-scenes newsletter (aka “the messy middle”)
• How to use Substack to build connection without replacing your existing email platform
• The truth about Substack’s content guidelines (and what that means for your offers)
• My biggest takeaways if you’re thinking about using Substack for your own brand

If you’ve just been looking for a better way to share your behind-the-scenes journey, this episode is a must-listen.

🎙️Listen in here: Website, Apple Podcasts, Spotify, and YouTube.

✨ Follow my Substack for free here →​
💡 Join the paid version for the full story (including financials plus one month free) →​

🖤 BLACK FRIDAY PREP: ROUNDTABLE REPLAY

If you missed our live Black Friday Prep Panel on October 9, you can now catch the full replay.

I joined a panel of my mastermind peers to break down what’s actually working right now for creators heading into Q4, including:

• Simple, repeatable strategies to maximize Black Friday revenue
• What to avoid if you want to protect your energy (and sanity)
• How to prep your offers without overcomplicating your promo calendar

It’s a quick, practical discussion packed with ideas you can use this week to finalize your holiday campaigns.

🎥 Watch the replay here (no opt in required)→​

💌 FEATURED OFFER: $19 OFF THE NEWSLETTER PROFIT CLUB

Until October 24, you can join the Newsletter Profit Club for $19 off the annual or lifetime plan with code HOLIDAY.

You’ll get:

• The Q4 Newsletter in a Box workshop replay (plan your holiday campaigns fast)
• Access to Baye, your Holiday Campaign Builder + Newsletter Planner AI assistant
• Personalized Black Friday feedback via our private podcast (submit by 10/31)

If you want your newsletter and promotions done before Black Friday week begins, this is your shortcut.

👉 Join annual or lifetime plan & get $19 off with coupon code HOLIDAY →​

I've already done 20+ Black Friday campaign reviews and I'd love to do yours also!

⚡ QUICK LESSON

Ever procrastinated a project so long it started living rent-free in your head?

For me, it was setting up a help desk.

I told myself I was too busy. But truthfully? I just didn’t want to deal with one more tool, one more dashboard, one more integration.

Then, during the HobbyScool Art of Handmade Summit, I hit my breaking point.

I opened Upwork, hired a Help Scout specialist for $27/hour, and in 8 hours, 10 minutes + $220.50 later, my entire customer support system was done.

The real lesson:
When you’ve been avoiding something for months, it’s not about time, it’s about mental bandwidth.

If an expert can fix it for under $500, buy back your brain.

👉 Read the full breakdown, including AI’s role and the automations she built, on Substack: The $220.50 Fix That Freed My Brain (and How to Copy It) →​

🔖 JUST FOR YOU...

A personal note from Destini

Based on what I know about you, the work you’ve been doing, the momentum you’re building, and your desire to create more consistent revenue in your business, I think you’re ready for The Creator’s MBA® Lab.

The Lab is where we turn your digital product portfolio into rinse-and-repeat systems so you can scale with more focus, freedom, and flow. Inside, we work together to design the kind of business that runs on strategy (and AI), not stress.

If you’ve been growing your audience, refining your offers, or just craving more consistency in your sales, this is the room you want to be in.

🎓 Learn more about The Creator’s MBA Lab →​

And if you’re not sure whether it’s the right fit, just hit reply and tell me what you’re working on right now. I’ll point you in the right direction.

I hope this week’s issue gives you a little clarity and a nudge to simplify something that’s been weighing on your mind.

Small systems lead to big shifts and if you’re ready to design your own rinse-and-repeat business model, I’d love to see you inside The Creator’s MBA Lab.

Here’s to working smarter and freeing up brain space for what matters most.

Talk soon,

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs