I’ve been thinking a lot lately about how much we, as creators, try to do on our own.

We wear every hat. Creator, strategist, marketer, tech support and then wonder why we’re exhausted.

This week’s podcast episode hit close to home for me because it’s all about freeing yourself from that grind, not by doing less, but by using AI in a smarter, more human way.

I’ll also share what’s happening inside The Creator’s MBA Lab (before we shift to the new program format) and a simple exercise to help you figure out what’s actually worth your time right now.

Let’s dive in 👇

🎧 NEW EPISODE

What if you could clone yourself — to create more content, serve more clients, and finally have time to breathe?

In episode #239 of the Creator’s MBA Podcast, I sat down with Brittany Long, the go-to expert on AI cloning for entrepreneurs.

Brittany shares how a major health scare, and the need for more flexibility, led her to build an AI-powered business that runs without her being glued to her desk.

She walks us through her real-world automations (including a Google Drive–to–content workflow that creates full blog posts, emails, and videos in minutes) and shows how she’s using AI clones to create consistent, high-value content while protecting her energy and her legacy.

💡 What You’ll Learn

• What “AI cloning” really means — and how it’s different from just using GPT
• How Brittany uses video and voice clones to show up on social without being on camera
• The system that turns a 6-minute voice memo into a full suite of marketing content
• How she built a “coach clone” to serve clients 24/7 (and save 40+ hours per month)
• How a “brain clone” reduces decision fatigue and keeps her focused on what matters most
• Which clone to build first — based on your goals, time audit, and creative bottlenecks
• Why this hybrid human–AI model might be the future of coaching and client service

If you’ve been curious about using AI in a more strategic, human way, this conversation will open your eyes to what’s truly possible and how to start cloning yourself the right way.

🎙️Listen in here: Website, Apple Podcasts, Spotify, and YouTube.

After listening, you’ll start to see how cloning your best work (not yourself) can give you more time for what matters and that’s exactly what we’re focused on in the Creator’s MBA Lab in November.

🎓 INSIDE THE CREATOR’S MBA LAB

These next two months are big and they’re only happening inside the Lab.

The Creator’s MBA Playbook — Early Access for Members​
Your 90-day planning system is live inside the Lab.

• Editable Digital Copy
• Private Podcast Companion
• AI Assistant “Harper”
• Print Edition coming soon to Amazon

👉 Access the Playbook & Resources in the Lab →

November Workshop — Behind the Scenes: How I Use AI to Save Hours Each Week (Beyond ChatGPT)

📅 Nov 12 · 1–2:30 PM ET
See my real workflows, AI tools, and automations that keep things running across brands.
👉 Available only inside the Lab.

📅 December Workshop — Q1 Planning Session: Map Your 90-Day Growth Flywheel Plan

📅 Dec 10 · 1–2:30 PM ET
Plan your Q1 2026 like a CEO with the Creator’s Growth Flywheel Framework.
👉 Lab Members only.

⚙️ Important: The Lab is Changing Nov 1​
On Nov 1, The Creator’s MBA Lab shifts from an open membership to a 12-month mentorship.
Nothing changes for current members — but if you’ve been thinking about joining, this is your moment to lock in your rate.

🎓 Join The Creator’s MBA Lab Before Nov 1 →

⚙️ BOOKMARK WORTHY

Feeling stretched thin lately? You’re not alone.

Most creators I know aren’t struggling because they’re lazy, it’s because they’re trying to do everything at once.

Launches, emails, content, new offers… it’s a lot to carry.

If you’ve been spinning your wheels, try this simple decision-making tool I use (and teach inside The Creator’s MBA Playbook): the ICE Method.

Here’s how it works:

I — Impact: How much will this move the needle?
​C — Confidence: How sure are you it will work?
​E — Ease: How easy is it to execute right now?

Score each on a scale of 1–10, average them, and focus on your top 3.

It only takes a few minutes, but it helps you quiet the noise, protect your energy, and focus on the work that truly moves the needle

I go deeper into this system inside The Creator’s MBA Lab and the upcoming Playbook, where we use ICE scoring to choose high-impact projects every quarter.

👉 Lab members can start using this right now inside the Creator's MBA Playbook.

💼 WORK WITH DR. DESTINI COPP

If you’re ready to grow your business with more strategy, systems, and AI, here’s how we can work together:👇

🎓 The Creator’s MBA Lab​
Build rinse-and-repeat systems that create predictable revenue using AI and the Creator’s Growth Flywheel.
→ Join before Nov 1 to lock in the current rate and get access to both November + December workshops.​
​Join The Lab →

🧾 The Creator’s MBA Playbook (Coming Soon)​
Your 90-day business planning system for consistent growth — part textbook, part planner, part strategy guide.
→ Lab members get early access now. Available soon for individual purchase.

💌 Newsletter Profit Club​
Turn your weekly newsletters into a profit center with affiliate marketing, sponsors, and your own offers.
→ Join before 10/31 and get a personal Black Friday Plan Review when you submit your plan this week.​
​Join Newsletter Profit Club →

🎨 The $1M HobbyScool Experiment​
Follow along as I publicly build HobbyScool into a $1M+ creative wellness brand — and steal the systems, tools, and lessons along the way.
→ Get your first month free on Substack.​
​Subscribe on Substack →

💬 1:1 Coaching (Limited Spots)​
Get unlimited Voxer support + a monthly Zoom session focused on your business growth plan.
→ Perfect if you want personalized accountability and a thought partner on call.​
​Apply for Coaching →

🏢 For Learning & Development Firms​
Custom AI consulting and implementation to modernize your training programs, systems, and internal processes.
​Learn About AI Consulting →

📅 UPCOMING EVENTS CURATED FOR YOU

🎓 Legally Secure, Creatively Free (Live Workshop)​
🗓 Monday, Oct 27 · 9am PST
If you sell digital products, this is a must-attend. Learn how to protect your business, your content, and your peace of mind.
👉 Register Here →

💵 How to Make Daily Sales Without Social Media (Masterclass)​
🗓 Tuesday, Oct 28 · 1pm EST
Perfect if you’re ready to grow your revenue without relying on the social media algorithms.
🎥 Replay included (but live attendees get the juicy bonuses).
👉 Save Your Spot →

I know a lot of you are in that stage where your brain’s full, your to-do list’s overflowing, and you’re just trying to get through the week.

I’ve been there too.

So if nothing else, I hope this week’s newsletter gives you a few ideas and maybe a little relief, knowing there is a way to grow your business without burning yourself out in the process.

You’ve got this.

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs