When your product suite feels scattered, everything else in your business feels scattered too.

I know this because I’ve been there. I’ve had seasons where I was launching new offers left and right, courses, templates, memberships, only to realize later that none of them were working together. It felt like I was juggling a dozen puzzle pieces without the picture on the box.

That’s why this month, I’m leaning hard into clarity.

In this issue, you’ll find:

• A new podcast episode on building in public (and what it really looks like to scale a business in real time).
• Details on the October 8 live workshop inside the Creator’s MBA Lab, where we’ll map scattered offers into a strategic portfolio.
• A free audit tool you can use right now to bring instant clarity to your own suite.

Because once you can see the big picture, everything else, your goals, your marketing, your growth, starts to make sense again.

🎧 NEW EPISODE

The Unfiltered Journey to $1M: Why I’m Building in Public on Substack

Most people wait until they’ve hit the finish line before sharing their story. But in this episode, I’m pulling back the curtain on the actual in-progress journey, what it looks like to build HobbyScool into a $1M+ brand I can eventually sell.

No filters. No polished case study. Just the real strategies, pivots, and experiments I’m running right now inside The $1 Million HobbyScool Experiment on Substack.

🎙️Listen in here: Website, Apple Podcasts, Spotify, and YouTube.

If you’ve ever wondered what it really takes to scale a business in real time (including the messy middle, failed experiments, and surprising wins), you won’t want to miss this one.

📅 UPCOMING LIVE WORKSHOP

Ever feel like your offers are scattered or your goals don’t quite line up with what you’re selling?

If you’ve caught yourself thinking:

• “I don’t know what to promote right now.”
• “I’m creating new things, but not sure how they fit together.”
• “It’s hard to set goals when my product suite feels all over the place.”

👉 That’s exactly what we’re tackling inside this month’s Creator’s MBA Lab workshop.

We’ll walk through how to:

• Audit your current offers and map them to the customer journey
• Clarify which offers are core, which are optional, and where the gaps are
• Set realistic goals tied to your portfolio stage (no random targets)
• Create a one-page portfolio map + 90-day scorecard to stay focused

📅 Date: Wednesday, October 8, 1:00pm – 2:00pm EDT

🎟️ Exclusive to Creator’s MBA Lab members

✨ Want in? Join the Creator’s MBA Lab today and get access to the October workshop (plus all upcoming trainings, private podcast, and member resources).

🖤 BLACK FRIDAY PREP: ROUNDTABLE DISCUSSION

On Wednesday, October 9 at 12:00pm ET, I’ll be joining my peer mastermind for a live Black Friday Prep panel you can attend completely free — no sign-up needed.

We’ll dive into simple, effective strategies to maximize the biggest sales weekend of the year — what’s working right now, what to avoid, and how to prepare without burning out.

👉 Click here to save it to your calendar​

⚡ QUICK LESSON: AUDIT YOUR OFFERS

The Audit Habit: Revisit your product suite at least once per quarter. Your business evolves AND your portfolio should too.

Here’s how to do it:

1. List everything you’ve created: old lead magnets, services, digital products, courses, memberships.
2. Drop them into this Offer Audit Spreadsheet.
3. Use the sheet to get clarity: which offers are core, which are optional, and which might need to be retired.

📊 This is the exact prep exercise we’re doing inside this month’s Creator’s MBA Lab workshop: From Scattered Offers to a Strategic Product Portfolio.

Lab members will take this audit further...mapping each offer to the customer journey and building a one-page portfolio plan with a 90-day scorecard.

✨ Want to go deeper? Join the Creator’s MBA Lab and get access to the October 8 workshop, plus all upcoming trainings, private podcast, and member resources.

🔖 BOOKMARK WORTHY STRATEGY

Most creators don’t need more offers...they need a clearer path.

In this post, I walk you through the Customer Journey Gap Check. A simple way to audit your product suite, identify where customers get stuck, and spot the gaps holding back your revenue growth.

👉 Read the full blog post here​

And if you want to go deeper, join me on Wednesday, October 8 (1–2pm EDT) inside the Creator’s MBA Lab for a live workshop:

From Scattered Offers to a Strategic Product Portfolio.

We’ll use the gap check + my Offer Audit Spreadsheet to build your one-page portfolio map and 90-day scorecard, so you’ll walk away with total clarity on what to sell and where to focus next.

✨ Join the Creator’s MBA Lab today to save your seat.

Clarity isn’t about creating more, it’s about making what you already have work harder for you.

Every time I’ve slowed down long enough to map my offers, I’ve uncovered opportunities that I had missed.

Sometimes it meant doubling down on what was already working. Other times it meant letting go of something I thought I “had” to keep.

That’s the kind of clarity I want for you, too.

If you’re ready to see the bigger picture, join us for the October 8 workshop inside the Creator’s MBA Lab. Together we’ll simplify your portfolio, set smart goals, and build a plan you can actually follow through on.

✨ Save your spot here.

Talk soon,

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

​

P.S. Want to follow along as I build HobbyScool into a $1M brand in real time? I’m sharing every pivot, strategy, and behind-the-scenes decision over on Substack, join for free or upgrade for the full unfiltered version.

👉 Follow the $1M HobbyScool Experiment on Substack​

P.P.S. Heads up: On November 1, the Creator’s MBA Lab shifts from a membership to a 12-month program with a higher price point. If you’ve been thinking of joining, now’s the best time to lock in the current rate and flexible terms.

​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs