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Creator's MBA · Saturday Event Edition
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Creator's MBA
The Saturday Event Edition
The events worth your time this week, curated for digital product entrepreneurs.
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The Brief
The one thing I'd fix this month
If you fix one thing in your business this month, I'd make it your lead magnet. It might be the highest-leverage asset you own.
For years, creating the freebie was a chore. You made a PDF, put it behind a form, wired up a welcome sequence, and the whole thing took a long time. Honestly, just making the PDF took weeks. Building anything better took even longer, so most people didn't bother. AI changed that. The interactive kind that actually converts is an easy build now, and the business owners refreshing their free gift are going to pull ahead of the ones still handing out a document from 2022.
That's why I built the event below, and I'd love to see you there.
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Don't Miss This
Beyond the PDF is open, and it's free
You walk out with a lead magnet people actually use, not another PDF that sits unopened.
It's a free event running July 13 to 31, and you can grab your seat right now. First you get to swipe from 26 AI-powered lead magnets built by real creators. Quizzes, calculators, custom GPTs, mini email courses. The kind that hand someone a result the second they opt in.
There's also a giveaway. The List-Builder's Library, 8 books on list building and marketing, including $100M Leads, This Is Marketing, and Influence. Play the bingo card during the event to get entered, and I'll announce the winner live.
Then it ends with Get It Done Week, July 27 to 31, where you build your own. More on that just below.
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The Lineup
Two more things worth putting on your calendar.
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July 15 · Hosted by Creator's MBA
The Kit MCP Workshop
This Wednesday I'm building an email sequence live inside Kit, start to finish, using the Kit MCP and Claude. You watch the emails get drafted and loaded into the account, then all that's left is to review and publish. It's free when you're in the Creator's MBA AI Mastermind or Newsletter Profit Club, and the replay comes with it.
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July 27-31 · Inside Beyond the PDF
Get It Done Week
The build-it sprint that closes out Beyond the PDF. Five days, one short prompt a day, and you go from idea to a published lead magnet by Friday. If a new freebie has been on your list for six months, this is the week to actually finish it. Free.
View event →
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Contributor Spotlight
Kinsey Soderberg · Authentic AI®
Kinsey is one of the 26 contributors, and her lead magnet is a good look at where this is going. She swapped the usual PDFs and prompt packs for an interactive Claude tool called the AI System Snapshot. You tell it the one manual task eating your time, and it hands you back a custom plan in minutes. It pulled 366 email signups in 30 days, plus 200 more from a single talk she gave on stage. In her words, it turned her freebie into a live demo of what AI can do, which converts far better than just telling people about it. She's walking through exactly how she built it inside the event.
Get her behind-the-scenes in Beyond the PDF →
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New Episode · The Creator's MBA Show
Your Lead Magnet PDF Is Dead. Here's What's Replacing It
I kicked off Beyond the PDF with a full breakdown of the creators inside it, Kinsey included. You'll hear which formats are converting over 50% and why. And I built the whole episode by dropping every contributor story into NotebookLM and letting two AI hosts talk it through, so it's a lesson and a demo of what AI can do at the same time.
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Now Booking
The stages we're filling right now. If one fits, apply. And if you know someone who'd be perfect on one, forward them this email.
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Recruiting Now · Speakers
The Creator's MBA Fall Summits
Speaker applications are open for all three fall summits: AI in Action (Sept 15-17), the AI Newsletter Summit (Oct 20-22), and the Creator Pivot Summit (Dec 8-10). If you've built something worth showing, apply.
Apply to speak →
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Recruiting Now · Speakers
The HobbyScool Fall & Holiday Summits
Over on the HobbyScool side, we're booking makers and teachers for three seasonal summits: the Festive Fall Workshop Series (Oct 13-15), the Elves' Workshop Summit (Nov 10-12), and the Create & Reflect Retreat (Dec 15-17). If you teach a craft or hobby, or you know someone who does, this one's for you.
Apply to speak →
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See you out there,
Destini
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P.S. One more reason to register. The List-Builder's Library giveaway is 8 books I'd actually tell you to read, and the only way in is to play the bingo card during Beyond the PDF. Register, grab your card, and you're in the running → register here
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Dr. Destini Copp
Helping creators build predictable revenue with AI-powered business systems.
🎓 University Professor & Creator of The Creator’s MBA Mastermind & Newsletter Profit Club
📈 20k+ students supported
⚡ Growth Flywheels, AI Systems, Rinse-and-Repeat Revenue
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