|
|
Creator's MBA
The Sunday Edition
Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.
|
|
|
Was this forwarded to you? Subscribe here so you don't miss the next one.
|
|
In this issue
→ What happens when Gmail summarizes your newsletter
→ The parts of your newsletter a summary can't replace
→ What my HobbyScool click rates showed me
→ The AI Newsletter Summit starts in nine days
|
|
|
From Our Sponsor
Clients to Courses: This is the book behind $0 to $4M in 10 months
Going from product idea to launch took 10 weeks. Result: $598K in sales.
(It took 10 weeks because we paused for a 2-week family vacation.)
Then, we paused selling it. Instead, we spent ~2 months focusing on delivering a quality experience and transformational outcomes for our 1st wave of students.
Once we had evidence of repeatable student success, we started selling again.
That’s when we ramped up to $4M in 10 months.
This book contains everything we did to make it happen.
|
|
|
|
Deep Dive
Could a two-line summary replace your newsletter?
Open your inbox on your phone and you'll probably see a short AI summary sitting on top of some of your emails, because Gmail and Apple Mail both do this now.
That's handy when you're the reader. When you're the one writing the newsletter, it means some people are going to read the summary and never open your email.
So the question to ask about your own newsletter is which parts a summary could hand someone, and which parts they can only get by opening it.
|
Easy to summarize
A list of links to other people's articles with a one-line description
News that everyone else in your industry is also sending
General tips someone could find in any search
Hard to summarize
What happened in your business this week, with real numbers
Something you built, tested or changed, and how it went
Your opinion on something in your industry
Your readers' replies, questions and wins
|
I looked at this on my HobbyScool list. Our Sunday newsletter, The Creative Corner, starts with a teaching section about crafting and then points to one of our offers.
When I had AI pull the last 90 days of numbers, those Sunday newsletters averaged a 3.24% click rate. The promotional emails for our membership averaged 1.09%.
So the emails that taught something got about three times the clicks of the emails that only sold something. A summary could say "this week's project is a paper book," but people want to see the pictures and the steps, so they click through to get them.
This is why I teach the Mini Magazine Method the way I do. Your newsletter has the same three to five sections every issue, and at least one of them is something only you can write.
|
Try this week
1. Pull up your last four newsletters and ask which parts a two-line summary could replace.
2. If most of an issue could be summarized, add one section every week that's only yours, like a story, a number or something you built.
3. If you share links, add a sentence to each one about why you picked it.
4. Ask readers to reply, and share some of those replies in your next issue.
|
And if you're using AI to help write your newsletter, which I do too, let it handle the work around it, like pulling your numbers, drafting from your notes and turning an issue into social posts. The stories and the opinions still need to come from you.
|
|
The AI Newsletter Summit
27 free workshops, starting in nine days
If you want AI to take on more of your newsletter while it still sounds like you, Bianca Soler's workshop is called Prompting Your Point of View, and Adrienne Farrow shows how she uses a Claude skill to write her weekly newsletter in half the time.
I'm opening the summit live on Tuesday at noon ET, and on Thursday at 11:30am ET I'm teaching how to make money from every newsletter you send. Everyone who attends the summit gets the Newsletter Profit Calculator.
|
October 27 to 29, free and online
Recorded workshops open Tuesday at 9am ET and close Friday at 9am ET
|
|
|
|
|
Before You Go
|
The AI Newsletter Summit
27 free workshops on using AI to write your newsletter, grow your list and get paid. October 27 to 29.
Register free →
|
|
|
|
Talk soon,
Destini
|
P.S. Pick your best issue from the last month and put it somewhere on the web. Kit lets you publish your broadcasts as posts, so ChatGPT, Claude and Google's AI answers have something to find when someone asks about your topic.
P.P.S. On Tuesday, October 27 at 1pm ET, I'm going live with Kit to show you behind the scenes of how I use AI and the Kit MCP to run my emails. Kit is hosting this one, so it's a separate sign-up from the summit. Grab your spot on Kit's page here.
|
|
|
|
|
|
|
|
Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
|
|
|
|
Enjoy our emails? Forward to a friend and let them know where they can subscribe. Hint: It's here.
This email may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting my small business. Read my privacy policy.
You can unsubscribe or change your email below. Please note that if you unsubscribe, you will not receive communication or updates about any products or courses you have purchased from us in the past.
130 Providence Oaks Pointe, Milton, GA 30004
No hard feelings. Unsubscribe Here.
Change Your Email Preferences Here.
|
|
|
