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Creator's MBA
The Flywheel Edition
One flywheel stage, one AI move, one thing to do this week.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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Stage 3 of 5 · Nurture
Your newsletter is where people
get to know you
This is the step where people go from joining your list to trusting you enough to buy.
Every customer goes through the same five steps with your business. They find you, join your email list, get to know and trust you, buy from you, and then buy again and tell their friends.
Your newsletter is where that third step happens, and it works best when people can tell there's a real person writing it.
I run both of my businesses under brand names, Creator's MBA and HobbyScool, but I write the emails and I answer the replies.
At HobbyScool, when someone signs up for one of our events for the first time, I ask them to reply and tell me what hobby they're most interested in. People write back and tell me about the crafts they love, and I always write back to them.
That reply also helps your emails land in the inbox, because it shows their email provider a conversation between two people.
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The 1% AI Move
Let AI Sort the Replies You Get
When people reply, their answers tell you what to teach and what to sell next.
That's a lot of emails to keep track of once they start coming in, and that's the part AI can help with.
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Your move this week
Add one easy question to your welcome email, like what they're working on or what they'd most like help with, and answer every reply yourself.
Once you have a few weeks of replies, copy them into ChatGPT or Claude without the names and email addresses. Ask it to group them by what people want help with and tell you which topics come up the most.
Then you decide which of those to teach in your newsletter and which one could be something you sell.
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Writing back is the part you do yourself, because people can tell when a real person answered them. AI helps you see what most of them are asking for once the replies add up.
The full article has more ways to keep yourself in a branded newsletter and the four ways a newsletter like this makes money.
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The AI Newsletter Summit
Learn How to Get Paid From Every Issue
Once people trust you, your newsletter can make money from your own offers, the tools you already recommend, sponsors and a paid tier.
My closing workshop at the AI Newsletter Summit, Get Paid: How to Make Money From Every Newsletter You Send, is live on Thursday, October 29 at 11:30am ET. It covers what we teach inside Newsletter Profit Club, and the summit is free.
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Talk soon,
Destini
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P.S. I also recorded two summit sessions that go deeper on this, Get Paid by Sponsors Even With a Small List and Earn From the Tools You Already Recommend. They go up Tuesday, October 27 with the rest of the recorded workshops → register free here
P.P.S. On Tuesday, October 27 at 1pm ET, I'm going live with Kit to show you behind the scenes of how I use AI and the Kit MCP to run my emails. Kit is hosting this one, so it's a separate sign-up from the summit. Grab your spot on Kit's page here.
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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