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Creator's MBA
The AI Edition
One AI insight, one build, one move you can use this week.
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The AI Insight
What 90 days of my subject lines
showed me
Open rates barely moved from one email to the next, and click rates changed a lot.
When I recorded my workshop for the AI Newsletter Summit, I used my own HobbyScool list for the demo. I connected Claude to my Kit account and asked it to show me where I was losing people and what my list actually responds to.
Claude pulled 39 emails that went to my full HobbyScool list over the last 90 days, which is about 45,000 subscribers.
The open rates only moved between 51.4% and 59.3%. The click rates went from 0.91% to 4.88%, so what the subject line promised and what was inside the email made a much bigger difference to clicks than to opens.
The subject lines that did best on both were plain ones that named a project or a number. "You don't have to watch all 33" got 58.4% opens and 4.88% clicks, and "The craft with no loom, no pattern, and one knot" got 57.9% opens and 4.36% clicks.
The lowest of the whole 90 days was a sales email called "One payment, no renewals," with 51.4% opens and 0.91% clicks. It's true about the offer, but it doesn't tell a crafter what she gets to make.
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The Build
The Prompt I Used to Check My Subject Lines
You don't need to pull these numbers by hand and put them in a spreadsheet.
If you use Kit, you can connect it to Claude and ask it to go through your sends for you. This is the prompt I used.
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This week's prompt
Pull every broadcast I sent to my full list in the last 90 days with the subject line, open rate, click rate and unsubscribe rate. Group them by type of email and tell me which subject lines got the most opens and clicks, and what they have in common.
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When I first ran it, Claude made a few assumptions about my list that weren't right, like treating my planned list cleanup as people leaving on their own. So I told it to ask me questions one at a time, and the second version was a lot more useful.
When you compare two emails, go by the click rate. Apple Mail counts some emails as opened even when the person never looked at them, so clicks are the number to trust.
The full article has every subject line that did best, what I'm changing in my holiday emails and what a newsletter software CEO said about this at a publishing conference last month.
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Your Move
Watch Me Run the Whole Audit on October 27
My recorded workshop at the AI Newsletter Summit, Find Out Where You're Losing Subscribers With AI, walks through this exact audit inside my Kit account.
It goes up Tuesday, October 27 at 9am ET with the rest of the recorded workshops and stays open until Friday morning. The summit is free.
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Before You Go
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The Creator's MBA Boardroom
Free, and it stays open. Come tell us which subject line won on your list when you run the prompt.
Join the Boardroom →
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Talk soon,
Destini
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P.S. On Tuesday, October 27 at 1pm ET, I'm going live with Kit to show you behind the scenes of how I use AI and the Kit MCP to run my emails. Kit is hosting this one, so it's a separate sign-up from the summit. Grab your spot on Kit's page here.
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught, 46,000+ in the community
⚡ Growth flywheels, AI systems, revenue that compounds
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