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The Event Edition
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Creator's MBA
The Event Edition
Events worth your time, curated every Saturday.
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Was this forwarded to you? Subscribe here so you don't miss the next one.
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The Brief
Planning Was Never the Problem
Almost everyone I talk to already has the lead magnet idea. They've had it for months. What they don't have is the thing built and live. It sits in a note somewhere, there's always something more pressing that week, and it never gets made.
That's usually the whole problem. Not the idea, just a deadline and a few days set aside to build it. Get It Done Week starts Monday and gives you both. Here's how to spend the last weekend before it kicks off.
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Don't Miss This
Get It Done Week Starts Monday
By Friday, you can have a modern lead magnet built and live.
Get It Done Week runs July 27 to 31 inside the free community. One step a day. You come in Monday with an idea and leave Friday with something real that's actually collecting subscribers.
It's part of Beyond the PDF, my free event running through the end of the month. Register free and you're in for all of it, the full bundle of AI-powered lead magnets and the build week.
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The Lineup
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July 27-31 · Free Build Sprint
Get It Done Week
Five days, one step a day, inside the free community. You come in with an idea and leave with a lead magnet that's built and live.
View event →
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July 29 · VIP
The VIP Live Lead Magnet Lab
A live build session where we make one together, start to finish. You watch the whole thing come together and ask questions as we go. Register free for Beyond the PDF, and the option to add the VIP Lab shows up on the next page.
Register free →
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August 19 · Free inside Newsletter Profit Club
The Welcome Experience Makeover
An NPC members' workshop to rebuild the emails new subscribers get first. That welcome sequence is what turns a fresh opt-in into someone who actually sticks around. It's included with your membership. Not in yet? Join Newsletter Profit Club and you're in for this one.
Join Newsletter Profit Club →
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August 26 · Free inside the Creator's MBA AI Mastermind
The Amplify Lab
A live build session for Mastermind members. In August we set up your affiliate program, so other creators promote your offers for you. Included with your membership. Not a member yet? Join the Mastermind and you're in.
Join the Mastermind →
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Speaker Spotlight
The Creators Behind the Bundle
Beyond the PDF isn't just my event. More than two dozen creators opened up their own lead magnets and showed exactly what they built and how it worked. Quizzes, custom GPTs, calculators, mini email courses, private podcasts. Real formats, real results.
If you want to see the range before you build your own, I pulled the whole lineup into one free roundup. It's the fastest way to find the format that fits you.
Read the roundup →
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Now Booking
Applications are open right now for the rest of the 2026 season. Here's where the doors are.
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Recruiting Now · Speakers
The Creator's MBA Fall Summits
Speaker applications are open for all three. AI in Action (Sept 15-17) for creators running real AI systems, the AI Newsletter Summit (Oct 20-22) for the email and list-growth crowd, and the Creator Pivot Summit (Dec 8-10) for the reinvention stories. Smaller lineups, more visibility per speaker.
Apply to speak →
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Recruiting Now · Makers & Teachers
The HobbyScool Fall & Holiday Summits
On the HobbyScool side, I'm booking makers and teachers for three seasonal summits. The Festive Fall Workshop Series (Oct 13-15), the Elves' Workshop Summit (Nov 10-12), and the Create & Reflect Retreat (Dec 15-17). Your workshop is pre-recorded, and you get in front of a big, engaged creative audience.
Apply to teach →
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Get Your Event in Here
Running something this crowd would want to know about? Grab a Featured placement and get in front of these readers. A Featured Listing inside The Lineup is $37, and a Featured Event, the callout box near the top, is $97 with only one per issue.
See featured placements →
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See you inside,
Destini
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P.S. If a lead magnet has been on your list for six months, this is the week to actually build it. Get It Done Week starts Monday and you do it one step a day with the rest of us. Register free and I'll see you in there.
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Dr. Destini Copp
Helping creators build predictable revenue with AI-powered business systems.
🎓 University Professor & Creator of The Creator’s MBA Mastermind & Newsletter Profit Club
📈 20k+ students supported
⚡ Growth Flywheels, AI Systems, Rinse-and-Repeat Revenue
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