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I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.
Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight I turned my Black Friday sale into a catalog. Big retailers used to mail one out every holiday season, and Claude can draft yours. This year my Black Friday sale is a catalog called the 2027 Wish Book. It has everything I'm offering for Black Friday in one place, sorted by what's holding someone's business back. I took...
Creator's MBA The Sunday Edition Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels. Was this forwarded to you? Subscribe here so you don't miss the next one. In this issue → Eight marketing lessons older than AI, and which one to use on your Black Friday emails → A free Claude skill that checks your sale emails against all eight → My early-bird bonuses end next Sunday Today's Sponsor · Empowered Business™ Watch AI turn a stalled...
Creator's MBA The 2027 Wish Book My Black Friday catalog is open, so grab a pen. When the holiday catalogs came in the mail, a lot of us circled what we wanted and left the catalog open on the kitchen counter where our parents would see it. This year I turned my Black Friday sale into one. It's called the 2027 Wish Book and you can look through it today. It has everything I'm offering for Black Friday in one place, sorted by what's holding your business back. Start with the free 2027 Business...