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Creator's MBA
The AI Edition
One AI insight, one build, one move you can use this week.
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The AI Insight
How I write four newsletters a week with Claude
Claude drafts every issue. I still pick the topic, read every draft and hit schedule.
My Creator's MBA newsletter goes out four times a week, and if I wrote every issue from a blank page I wouldn't get anything else done.
So Claude drafts all of them. It works because of four things I set up once, so I'm not explaining my newsletter to AI from scratch every week.
Each edition has its own Claude skill with the sections in order and the rules for that edition. My voice rules live in one place, like no em dashes, use contractions and write prices like $97.
Most issues start from an article I already wrote, and Kit is connected to Claude, so the finished draft goes straight into Kit for me to read.
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The Build
Start Your Voice Rules This Week
Of the four things, your voice rules are the easiest place to start, and you only need your last few issues to do it.
Paste your last three newsletters into Claude and use this prompt.
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This week's prompt
Here are my last three newsletters. Make a list of how I write, including how long my sentences are, the words and phrases I use a lot, the words I never use and how I open and close each issue. Then ask me questions one at a time about anything you're not sure of.
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Save the list in a skill or a Claude Project so Claude reads it every time. And every time you fix the same thing in a draft twice, add it to the list.
Then read every draft before it goes out. Recently one of my subject lines described a speaker's workshop too narrowly, and I caught it before it went anywhere. Anything with a name, a number, a date or a price gets checked against where it came from.
The full article has all four things I set up, what a normal week looks like for me and how to start if you send one newsletter a week.
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Your Move
See the Setup Behind Other People's Newsletters
The AI Newsletter Summit starts Tuesday, October 27, and the Write It workshops are all about this.
Adrienne Farrow shows how she uses a Claude skill to write her weekly newsletter in half the time. Emily Grace shows how she got her newsletter from five hours down to 30 minutes, and Faith Mariah shows how to turn calls, workshops and voice notes into better emails with Claude.
The recorded workshops go up Tuesday at 9am ET and stay open until Friday morning. The summit is free.
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Before You Go
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The Creator's MBA Boardroom
Free, and it stays open. Come share the first rule on your voice list when you run the prompt.
Join the Boardroom →
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Talk soon,
Destini
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P.S. I'm opening the summit live on Tuesday, October 27 at noon ET, and you'll score your own newsletter during it so you know which workshops to watch first. It's free when you register here.
P.P.S. Right after that, at 1pm ET, I'm going live with Kit to show you behind the scenes of how I use AI and the Kit MCP to run my emails. Kit is hosting this one, so it's a separate sign-up from the summit. Grab your spot on Kit's page here.
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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