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Creator's MBA
The Flywheel Edition
One flywheel stage, one AI move, one thing to do this week.
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Stage 1 of 5 · Attract
Get new subscribers from someone else's audience
This is the step where new people find you for the first time.
Every customer goes through the same five steps with your business. They find you, join your email list, get to know and trust you, buy from you, and then buy again and tell their friends.
This week is about that first step, and the quickest way I know to do it is to show up in front of an audience someone else already built.
That's a big part of how the HobbyScool list was built. We run 12 summits a year with about 30 speakers in each one, and each summit gets somewhere between 7,000 and 20,000 registrations. Paid ads are the other part of how that list grew.
There are four ways to do it. You can do a freebie swap, be in someone else's summit or bundle, host your own or do a direct collab with one other creator, like a podcast swap.
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The 1% AI Move
Let AI Help You Figure Out Who to Collab With
A lot of people get stuck on who to reach out to and what to say.
AI can help you get a list of ideas and a first draft of the message, so you're not starting from nothing.
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Your move this week
Write down who your newsletter is for and the freebie you'd share with a new audience.
Give that to Claude or ChatGPT and ask it to list the kinds of creators whose readers would want your freebie, and what a swap or guest spot with each one could look like.
Then find real people to match. The Newsletter Profit Club Collaboration App at newsletterprofit.club is a free directory where you can look through newsletters by niche and subscriber count.
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Reaching out is the part you do yourself. And once new people join, what you send them in their first few weeks decides who stays.
Tag them by where they came from, deliver the gift and follow up on it in their first week, stay on the topic they signed up for over the next few weeks and then make your offer.
The full article has the four ways in more detail, what to give away when you speak somewhere and where to find people to collaborate with.
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The AI Newsletter Summit
Get New Subscribers From Other People's Audiences
That's one of my recorded workshops at the AI Newsletter Summit, and C.J. Thomas is teaching Turn Followers into Subscribers.
The recorded workshops go up Tuesday, October 27 at 9am ET and stay open until Friday morning. The summit is free.
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Talk soon,
Destini
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P.S. Laura Betterly's workshop is called How I Hit 73% Open Rates With Cold Email (And Added 10K Subscribers in 2 Weeks), and it goes up Tuesday with the rest of the recorded workshops → register free here
P.P.S. On Tuesday, October 27 at 1pm ET, I'm going live with Kit to show you behind the scenes of how I use AI and the Kit MCP to run my emails. Kit is hosting this one, so it's a separate sign-up from the summit. Grab your spot on Kit's page here.
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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