Hi Reader,

Ever had that moment when you realized your "brilliant" business strategy was actually... well, not so brilliant?

So... what's your most cringe-worthy entrepreneur confession that still makes you laugh (or die a little inside)?

That awkward Zoom call where your "professional background" couldn't hide the laundry pile?

Creating 17 different digital products when you should be focusing on selling the ones you already have?

Or using ChatGPT as your personal launch therapist ("Tell me my sales page doesn't suck!")?

This week's poll celebrates our gloriously imperfect entrepreneurial journeys.

Click your favorite confession below, then stick around as I share some newsletter strategies that actually DO work (unlike my ambitious-but-doomed AI app experiment of 2023)...

📅 FREE LIVE EVENT

I just returned from the Newsletter Marketing Summit in Austin, Texas, and just WOW. My brain hasn't stopped racing since I stepped off the plane!

The conversations, strategies, and behind-the-scenes insights I took away were so valuable and I can't wait to share them with you.

Combined with the research I've been doing for the past 6 months (yes, my marketing professor brain couldn't help itself), I've uncovered something truly game-changing about newsletter success.

Ever wonder how some newsletters get readers so obsessed they create special folders just to save every issue?

I'm hosting a free training to share everything I've learned from my six-month research study, including my "mini-magazine method" that transforms casual readers into superfans who genuinely look forward to your emails.

​Make Money Every Time You Hit Send (even if you have a small list)​

Wednesday, March 12th at 1:00 PM Eastern

During this training, I'll reveal:

• How to generate revenue from every single email (without coming across as salesy or pushy)
• My exact design secrets for creating newsletters people can't wait to open and read
• The common mistakes that are probably costing you money right now (I made them too!)

If you're planning to level up your newsletter game in 2025, this training is specifically designed for you.

​SAVE MY FREE SPOT →​

P.S. Even if you can't attend live, register anyway and I'll send you the replay. But I highly recommend joining live for the Q&A session where I'd love to address your specific newsletter challenges!

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🎧 NEW EPISODE

Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab?

This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you.

Jay revealed a super simple 15-minute newsletter hack that can keep your emails in your subscribers' primary inbox practically forever. No fancy tech required, no complicated sequences - just one straightforward strategy most of us overlook.

In this episode, you'll discover:

• Why the first few characters of your subject line matter more than the whole thing (and what to put there for 15% higher open rates)
• The surprising reason your beautifully designed newsletter might actually be hurting your engagement
• A first-person button text swap that can boost your click rates by 25%
• The exact email strategy smart email marketers use to get hundreds of replies to their newsletters

If you've been struggling to grow your list, get responses from your subscribers, or turn your newsletter into a revenue stream, this conversation is packed with practical tips you can implement right away.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube. ​

📑 BOOKMARK WORTHY

Want to instantly increase your newsletter click-through rates? Try this simple button text update that Jay Schwedelson talked about in our podcast conversation:

Stop using third-person button text like:

• Learn More
• Get Access
• Download Now
• See Details

Instead, switch to first-person phrases like:

• I Want to Learn More
• Give Me Access
• I'll Download This
• Show Me the Details

Why does this work? When readers see text written from their perspective, it psychologically positions them as already taking action. They're not being told what to do instead, they're expressing what they want.

In Jay's tests across thousands of campaigns, this simple switch consistently produced 20-25% higher click rates without changing anything else in the email.

Match the button text to the specific value your reader will receive. Instead of generic "Click Here," try "I Want These Templates" or "Show Me How to Grow My List."

Try this in your next newsletter and watch your engagement metrics climb! For even more newsletter tips like this, don't miss my upcoming training this week.

That's all for this week! Remember, building a successful newsletter isn't about fancy templates or complex strategies. It's about creating genuine connections that keep your subscribers looking forward to hearing from you.

If you found value in today's newsletter, I'd love if you'd forward it to a friend who's also working to grow their digital product business.

And don't forget to register for Wednesday's free training where I'll be diving deeper into my "mini-magazine method" that transforms casual readers into superfans.

As always, I'm just an email away if you have questions or want to share your wins. Simply hit reply. I read every message personally.

Until next week,

Destini

Business Growth Coach, Newsletter Profit Club & Digital Product Growth Lab

P.S. I'm curious...which entrepreneurial confession did you pick? Reply and let me know! I might share the winning confession (anonymously, of course) in next week's newsletter. Mine? I definitely have a collection of unused domain names that's slightly embarrassing.
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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs

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