Hi Reader,

Feeling scattered with your digital product business?

You’re not alone and it’s not because you’re not working hard enough.

Most creators I work with are constantly chasing the next launch, platform, or strategy… but still aren’t seeing consistent sales. If that sounds familiar, this week’s newsletter is your reset.

Inside, I’m sharing the rinse-and-repeat business model that made my revenue predictable, the real benchmarks to know if your funnel is working, and how to streamline your growth using tools (and AI!) that do the heavy lifting for you.

Let’s do this! 👇

🎧 NEW EPISODE

Still feeling scattered—despite all the strategies you’ve tried?

If you’re constantly chasing the next tactic, launch, or platform—but still not seeing consistent sales, this episode is for you.

This week on the Creator’s MBA podcast (episode #218), I’m sharing the rinse-and-repeat business model I use to create clarity, focus, and predictable revenue across both of my brands.

Inside, you’ll learn:

• How I simplified my entire business with a rinse-and-repeat calendar
• What my B2C and B2B revenue systems actually look like
• Why I moved away from relying on evergreen funnels (and what’s converting instead)
• The overlooked marketing strategy that drives most of my growth
• The tools and tactics I cut to focus on what really works
• How you can build your own rinse-and-repeat model from scratch

Whether you're just starting or scaling up, this episode will help you stop spinning your wheels and start building a business that runs like clockwork.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

💻 FREE LIVE TRAINING

Stuck in the cycle of create → post → hope someone buys?

If every month feels like a reset button with no momentum, it’s not a product problem—it’s a system problem.

In this free workshop, I’ll show you how to build a self-sustaining growth engine, so sales happen even when you're not in launch mode.

• No more starting from scratch
• No more burnout
• No more guessing what to do next

What you’ll learn:
✔️ The 5-part growth flywheel behind every stable digital product business
✔️ Why traditional funnels are failing (and what to do instead)
✔️ A plug-and-play system for long-term revenue

Bonus: Canva Growth Flywheel Whiteboard to map your strategy live.

🔗 Add to Your Calendar Here (one click registration)​

💬 Text GROWTH to +1 833 474 3500 and get a friendly reminder when I go live.

This is how smart creators scale—without the stress.

📚 BOOKMARK WORTHY STRATEGY

Here’s a common scenario: Most creators don’t know if their funnel is underperforming—or by how much.

These benchmarks will help you stop guessing and start fixing.

• Opt-in rate: 30–50% is strong for a simple lead magnet landing page. Below 30%? You might need to revisit the copy, design, or the offer itself.
• Tripwire take rate: 3–10% of new leads should take the tripwire offer. Under 3%? Your price, positioning, or product-to-lead magnet alignment may be off.
• Email open rate (nurture series): 40–60% is healthy. If it’s lower, you’re losing people before they even see the offer.
• Click-to-sale rate: At least 1–2% of email clicks should lead to a purchase. If you’re getting clicks but no sales, your tripwire page needs a closer look.

Most tripwires don’t need a total overhaul, they just need a few smart tweaks. And that’s exactly what we’re doing this month inside the Digital Product Growth Lab.

🎯 Workshop: Fix Your Funnel (with Frankie the Funnel Fixer!)

I’ll show you how to spot the leaks, apply simple fixes, and walk away with one improvement you can implement in 1 hour or less.

👉 Join us for the live workshop or catch the replay inside the Lab »​

⚙️ GET YOUR OWN AI GROWTH TEAM (BEFORE THE PRICE JUMPS)

If you join the Digital Product Growth Lab as an Annual or Lifetime Member by June 23, you’ll unlock access to your AI Marketing Growth Team—a powerful set of custom GPT assistants trained to:

• Save hours on marketing tasks
• Launch faster (with less guesswork)
• Boost conversions with smarter content and automations
• Build a more predictable, scalable business—without burnout

This bonus is only available to members who join before the deadline, and it’s not something you’ll find anywhere else.

⚠️ Heads-up: On June 17, the monthly price jumps from $19 to $49. Join now and lock in the lower rate for as long as you remain a member.

Now’s the time to join if you want proven growth systems and an AI support team on your side.

👉 Grab Your Spot and Save​

📅 JUNE LIVE EVENTS (Open to Everyone)

Perfect for creators, course sellers, and digital product business owners.

June 17 at 1 PM ET → Build Your Growth Flywheel​
📌 The sustainable system that scales your digital product business
🔗 Add to Your Calendar Here​
💬 Text GROWTH to +1 833 474 3500 for workshop reminders

June 19 at 2 PM ET → Make Money Every Time You Hit Send​
📌 Turn your emails into revenue without burning out your list
🔗 Add to Your Calendar Here​
💬 Text NEWSLETTER to +1 833 474 3500 for workshop reminders

🎓 MEMBER-ONLY WORKSHOPS

Access available only to members of the following programs.

June 11 at 1 PM ET​
📍 HobbyScool Part-Time Passion Club​
📌 Fast-Track Your List Growth with Freebie Collabs, Bundles & Summits
🔗 Join the Club​

June 18 at 1 PM ET​
📍 Newsletter Profit Club​
📌 The Paid Newsletter Playbook​
🔗 Join the Club​

June 25 at 1 PM ET​
📍 Digital Product Growth Lab​
📌 Fix Your Funnel (with Frankie the Funnel Fixer!)​
🔗 Join the Lab​

🧠 SPECIAL LIVE PANEL: Ask Us Anything About AI

June 17 at 3:30–5:00 PM ET​
With Kate Kordsmeier, Ruth Poundwhite, Dr. Destini Copp, Tara Reid, Steph Blake, and Liz Stapleton

📌 Real-world AI use cases for coaching, courses, and content
📅 Add to Calendar | ❓ Submit Your Questions​

You don’t need more hustle, you need better systems.

If this week’s podcast or newsletter sparked something for you, take one small action today:
🎯 Join the Fix Your Funnel workshop,
🛠️ Check your tripwire metrics, or
📅 Register for the free newsletter training on June 19.

The results come from what you implement, not just what you consume.

Cheering you on,

Talk soon,
Destini

Coach, Newsletter Profit Club & Digital Product Growth Lab

Host, Creator's MBA Podcast

​

P.S. Don’t miss my free training on June 19th: Make Money Every Time You Hit Send.

You’ll learn how to turn your emails into consistent revenue—without burning out your list.
🔗 Add to Your Calendar Here​
💬 Or text NEWSLETTER to +1 833 474 3500 and get a reminder before we go live.

​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs