I’ll be honest, Reader. This month’s workshop hits close to home.

Between HobbyScool (now over 34,000 subscribers) and my Creator’s MBA list (close to 13K subscribers), my email lists have grown a lot over the years… but my tagging and segmentation system didn’t keep up.

The result? I was sending too many generic messages to too many people and missing opportunities to send the right message to the right subscribers at the right time.

Over the last few months, I’ve been cleaning it all up so my newsletters feel personal, relevant, and worth opening every time.

That’s exactly what this month’s Newsletter Profit Club live workshop is about:

Helping you avoid the messy, outdated system I found myself in and showing you how to create a simple tagging & segmentation strategy that works now and grows with you.

Because when your tags and segments are set up properly?

Your emails feel like they were written just for the person reading them...

🎧 NEW EPISODE

I used to obsess over ROI, until I realized I was asking the wrong question.

The real game-changer? Measuring Return on Time.

In episode #228 on the Creator's MBA podcast, I’m sharing the mindset shift (and simple system) that let me run a profitable business without constant launching, burnout, or chasing shiny objects. You’ll hear how I:

• Anchor all my content & sales to a promotional calendar
• Run a rinse-and-repeat system that keeps revenue consistent
• Use 3 simple questions to decide if a task is worth my time
• Audit my week to find the highest-impact activities

If you’re always busy but not seeing the results you want, this episode will help you protect your energy, focus on what works, and finally make your time work for you.

🎙️Listen in here: Website, Apple Podcasts, Spotify, and YouTube.

⚡ QUICK TIP

Adding someone’s first name to an email isn’t real personalization — that’s just a mail merge (where your email tool auto-inserts something like ).

Real personalization is about relevance, not just recognition.

The difference?

• Mail merge personalization: “Hey Sarah…” same message everyone else got.
• Behavioral personalization: “Since you downloaded our course launch checklist last month, here’s a case study showing exactly how one of our members used it to make her first $1K.”

The second works because it’s tied to actions, interests, and history and that’s only possible with a smart tagging & segmentation system.

📅 This is exactly what we’re diving into in this month’s Newsletter Profit Club live workshop so you can set it up once and let it keep working for you.

📌 BOOKMARK WORTHY STRATEGY

Want to make every email feel like it was written just for the person reading it? Start here:

• Tag subscribers based on their actions (clicks, downloads, purchases)
• Segment so newsletters match their stage or interest
• Send follow-ups based on actual engagement
• Clean up old tags that no longer make sense
• Review your most responsive segments regularly

When your tags and segments are set up properly, your emails get more opens, more clicks, and more conversions, all without sending more often.

📅 Inside this month’s Newsletter Profit Club live workshop, I’ll show you exactly how to build and maintain this system so it’s simple to run and scales with your business.

🗓 NEWSLETTER PROFIT CLUB: LIVE WORKSHOP THIS WEDNESDAY!

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​Before You Hit Send: The Segmentation & Tagging Strategy That Works

Wednesday, August 13 | 2:00–3:00pm ET (Replay available)

If your open rates are dropping, sales feel hit-or-miss, or your list feels like a messy pile of emails… it may be your strategy.

In this workshop, you’ll learn how to:

• Send the right message to the right people—every time
• Boost opens & clicks without writing more emails
• Organize your list in a way that actually sells
• Identify your most engaged, ready-to-buy subscribers
• Set it up once and let it work for you long term

⏳ Bonus Ends Wednesday, 8/13

Join on the annual or lifetime plan before Wednesday and get:

Newsletter Command Center ($297 value) — featuring:

• Clara – Plans your content
• Goldie – Finds monetization angles
• Hooksy – Writes scroll-stopping subject lines
• Remix – Repurposes one newsletter into multiple assets

👉 Join the Newsletter Profit Club​

The goal is simple: make every email feel like it was written for one person...the person reading it.

That’s exactly what you’ll learn to do in this month’s live workshop. If you’ve ever felt like your emails are going out into the void, this session will show you how to get them working harder for you (and for your subscribers).

Join before Wednesday to get the workshop, the replay, and the annual/lifetime bonus: the Newsletter Command Center ($297 value).

👉 Reserve your spot now​

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

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P.S. The 2026 HobbyScool Summit Calendar is live and it’s our biggest, most creative year yet, with a unique themed event every month. From journaling retreats to DIY decluttering to eco-crafting, there’s something for every type of maker and teacher.

🎤 Speaker applications are now open (and yes—our speakers get leads).

All current members of The Creator’s MBA Lab and Newsletter Profit Club get guaranteed consideration if your topic aligns with the theme.

👉 Explore upcoming events and Apply to speak →​

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs