Hi Reader,

Every once in a while, it’s worth asking:

If everything disappeared tomorrow: social platforms, search traffic, the usual channels, what would still be left?

This week’s newsletter is about building that part of your business, the part no one can take away.

Inside:

• The difference between owning vs. renting your audience
• A newsletter bonus that disappears Monday
• A funnel audit that can save you weeks of second-guessing

Keep reading...this one’s worth it.

🏠 STILL BUILDING ON BORROWED LAND? (From Our Partner, GetResponse)

If Instagram vanished tomorrow… would your business still stand?

Too many creators build audiences they don’t actually own—on platforms that can change the rules (or disappear) overnight.
But email? That’s different. It’s your direct line. Your digital asset. Your most powerful path to predictable growth.

In this free guide, you’ll learn how to:

• Turn followers into subscribers (and subscribers into sales)
• Use simple automations like abandoned cart emails that quietly drive revenue
• Create a hybrid funnel that starts on social—but converts on your terms
• Protect your business from platform risk with an email-first strategy

📘 Download the free guide: "Owned vs. Rented Land"​

Build something that lasts—on land you actually own.

🎧 NEW EPISODE

If Instagram, Facebook, or TikTok disappeared tomorrow… would you still have a business?

In this week’s episode (#221) of Creator’s MBA, I’m joined by Abby Heheman from GetResponse (our sponsor this week!) to talk about something every creator needs to hear: the difference between owned vs. rented platforms and why it matters more than ever.

We dive into:

• What “owning your audience” really means (and how to do it)
• Easy ways to turn followers into email subscribers
• The lead magnet strategies still working in 2025
• The power of simple automations like abandoned cart emails
• Why podcasting is an underrated owned channel (and how to convert listeners)

And if you want a step-by-step guide to start moving your audience off rented platforms? Check out this free guide from GetResponse:

👉 Owned vs. Rented: Why Smart Businesses Build What They Own »​

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

💌 A DREAM TEAM FOR YOUR NEWSLETTER (NO HIRING REQUIRED)

If you’ve been sending newsletters—even inconsistently—but haven’t seen the results you want… this is your moment.

Right now, I’m running a special promo for the Newsletter Profit Club, and the bonus ends Monday at 11:59 PM ET.

When you join on the annual or lifetime plan, you’ll get access to your AI-powered Newsletter Dream Team: the exact system I use to plan, write, and monetize emails every single week.

Here’s what’s included:​
🧠 Clara – Plan your issue in 15 minutes
💰 Goldie – Suggest what to sell (products, sponsors, affiliates)
✍️ Hooksy – Write subject lines + preview text that get clicks
🔁 Remix – Turn one email into blogs, social posts, and more

If you’re tired of sending “update” emails that go nowhere, this is how you change that, without adding more to your plate.

​Join the Newsletter Profit Club before Monday at 11:59 PM ET to grab the bonus.

📚 BOOKMARK WORTHY STRATEGY

Think Your Funnel's Broken? Start With This Quick Audit

Before you scrap everything and start over, run this 3-question check:

1. Are people seeing your offer?(You might have a traffic gap.)
2. Do they understand why it matters?(That’s a messaging issue.)
3. Are they taking the next step?(That points to a conversion block.)

If you're stuck, it’s usually not the whole funnel, it’s one step that’s either missing, unclear, or misaligned with what your audience actually needs.

This is the exact process I use (and teach) to quickly spot what’s working, what’s not, and what to fix first, without wasting weeks rebuilding.

Want to walk through this together?

🛠️ I’m teaching a live Fix Your Funnel workshop next Wednesday, June 25, at 1pm ET.

You’ll learn how to audit your funnel, identify your #1 leverage point, and turn it into a repeatable system that actually sells.

Join one of two ways:
→ Inside Digital Product Growth Lab » (included for members)
→ Or grab a one-time pass for $99 » (replay available)

If your funnel feels fuzzy, leaky, or stalled...this is your next right step.

Building something you own takes a little more intention up front… but it gives you more control, more clarity, and more room to grow—on your terms.

If this sparked something for you, I’d love to hear it. Just hit reply and tell me what you’re focusing on right now. I read every response.

To sustainable growth,

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

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P.S. If your funnel’s feeling broken or your newsletter isn’t pulling its weight, now’s the time to change that.

The Newsletter Profit Club bonus ends Monday at 11:59 PM ET, and the Fix Your Funnel workshop goes live Wednesday. You can still grab your spot in both.

​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs