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Creator's MBA
The Flywheel Edition
One flywheel stage, one AI move, one thing to do this week.
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Stage 4 of 5 · Retain
How I sell at full price
over the holidays
Last Black Friday, a gift card on a full-price offer got more clicks and more sales than our biggest discounts.
Last Black Friday, HobbyScool sold lifetime access to the Craft & Create Club at full price and attached a $70 shop gift card to it.
That email went to 37,655 people and got 1,323 clicks, which was the most clicks of any sale day that week.
Earlier that same week we ran 50% off digital stickers and 40% off summit replays, and the gift card got more clicks and more sales than both of them.
Retain is the stage where people who already know you buy from you again, and the holidays are when a lot of them are ready to. I've had people reach out to ask what I'm offering in the fourth quarter because they're saving up for it.
So for my bigger programs, I put a bonus on the annual or lifetime plan, because that's where people get results when they commit to digging in.
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The 1% AI Move
Let AI Run Your Discount Math Before You Pick a Price
Before you put 30% off on anything, it helps to see how many more people have to buy for you to make the same money.
Here's my own example. At $397, 100 sales brings in $39,700. At 30% off the price is $277, and it takes 143 sales to bring in about the same, so that's 43 more buyers you have to find.
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Your move this week
Open ChatGPT or Claude and give it the price of the offer you want to promote, the discount you're thinking about and how many sales you'd like to make.
Ask it how many sales you'd need at full price and at the discount to make the same money, and then ask it for ten bonus ideas you could put on that offer instead.
Then pick the bonus yourself, because you know what actually helps your buyers get results.
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Last year I added one on one sessions with me as a bonus on a program that was around $2,500. It helped those buyers get results faster, and it also showed me where people needed help, so I could check that I had the right workshops scheduled for the next year.
Ruth Poundwhite interviewed me about all of this on the Creator's MBA Show a couple of weeks back, and we also talked through the sale structures we've tested in HobbyScool. Listen to the episode here.
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The Black Friday Profit Party
Plan Your Whole Holiday Season This Month
The Black Friday Profit Party is normally $297, and right now it's $97. You get the 10-station vault and the recorded lessons right away. One of the stations walks you through five ways to structure a sale without changing your price, and it shows you the math on any discount before you decide.
This is my third year running the Black Friday Profit Party, and the $97 price ends October 31, when it goes back to $297.
Already in Newsletter Profit Club or the Mastermind? You already have the vault and the lessons, and you also get the live session on Wednesday, October 28 at 1pm ET with hot seats. Mastermind members can send me their plan for feedback afterward.
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Talk soon,
Destini
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P.S. In the episode with Ruth I also talk about pre-selling something in Q4 and why the free gift or webinar that warms people up for it has to run in October → listen here
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught, 46,000+ in the community
⚡ Growth flywheels, AI systems, revenue that compounds
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