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I'm Dr. Destini Copp. Twenty-five years in marketing, seven running my own digital product businesses, and I write about what's working in mine right now.
Creator's MBA The Event Edition Events worth your time. Curated every Saturday. Was this forwarded to you? Subscribe here so you don't miss the next one. The Brief If your newsletter takes up your whole week, this event is for you. On October 27 I'm opening the AI Newsletter Summit, and I built it for the solopreneur who sends a newsletter every week, does most of it herself and isn't making much money from it yet. A lot of the time it isn't even the writing that takes the longest. It's...
Creator's MBA The Flywheel Edition One flywheel stage, one AI move, one thing to do this week. Was this forwarded to you? Subscribe here so you don't miss the next one. Stage 4 of 5 · Retain How I sell at full price over the holidays Last Black Friday, a gift card on a full-price offer got more clicks and more sales than our biggest discounts. Last Black Friday, HobbyScool sold lifetime access to the Craft & Create Club at full price and attached a $70 shop gift card to it. That email went to...
Creator's MBA The AI Edition One AI insight, one build, one move you can use this week. Was this forwarded to you? Subscribe here so you don't miss the next one. The AI Insight The job I used to do every morning in December Last year we switched our holiday deals over by hand, and this year the pages do it. Last December, HobbyScool ran 12 Days of Giveaways from December 13 to 24. There was a free printable every day, a 50% off code for the whole shop and an email going out to the list. A...