Hi Reader,

I'm writing this from NYC, where I just had the most magical weekend seeing the Rockettes and Hamilton (talk about ending 2024 with a bang!).

Watching these Broadway shows reminds me that even with all the dazzling effects and production value, it's the foundational elements - the storytelling, the connection with the audience, the perfectly practiced routines - that make it unforgettable.

Speaking of basics that work... I want to share something that got me this feedback recently: "These are the best launch emails I've ever seen."

No complex strategies, no fancy automation - just really listening to my audience and giving them exactly what they needed.

As we wrap up 2024, I'm breaking down what's actually working in digital products right now, plus I've got two workshops coming up to help you implement everything I'm about to share.

Let's dive in...

​

🎧 NEW EPISODE

Ever notice how some creators seem to effortlessly grow their email list through YouTube? This week's episode features Lisa Lisson, founder of Are You My Cousin, who transformed her genealogy blog into a thriving YouTube-powered business.

What makes this episode special? Lisa shows us how she's consistently growing her email list through YouTube, even as traditional blog traffic becomes less reliable. And the best part? Her approach is refreshingly simple - no fancy equipment, no complex strategies required.

You'll discover:

• The mindset shift that transformed Lisa's YouTube strategy
• Her exact approach to converting viewers into subscribers
• A simple trick for overcoming camera anxiety (that actually works!)
• How she lands sponsorships while staying authentic

🎙️Listen in here: Website, Apple Podcasts, or Spotify.​

📅 UPCOMING WORKSHOPS & EVENTS

Done-With-You Week: AI-Powered Launch Assets Workshop

Exclusive Done-With-You Week for Digital Product Growth Lab Members

January 20-24, 2024 | 1-2 PM ET

Get your Q1 launch ready! Join me for an intensive week where we'll work side-by-side to create all your marketing assets using AI. In these hands-on sessions, we'll build:

• Sales pages that convert
• Training presentations with compelling pitches
• Registration and thank you pages
• Complete email sequences (invitation, reminder, and sales emails)
• And much more!

All sessions will be recorded, and this Done-With-You Week live workshop series is exclusively available to Digital Product Growth Lab members.

Not a member yet? Join the Digital Product Growth Lab today to participate in this hands-on workshop in January and kickstart your 2025 launches with AI-powered efficiency.

Newsletter Profit Club: Q1 Content Planning Workshop

Exclusive for Newsletter Profit Club Members:

January 8, 2024 | 12:00 PM ET

Get your entire Q1 newsletter strategy mapped out in one power-packed session! You'll walk away with your complete content plan, promotional campaigns, and AI workflows ready to execute.

I'll guide you through:

• Creating your entire Q1 Newsletter content & promotional calendar
• Using AI to accelerate your planning process
• Streamlining your content creation workflow using AI

Can't make it live? No problem! The replay will be available for all Newsletter Profit Club members.

​Join the Newsletter Profit Club today to participate in this workshop on 1/8/2025 and get access to the replay.

💡 QUICK TIP

The "Listen & Launch" Email Strategy That's Working Right Now

Here's my secret: I stopped pre-writing launch emails in 4Q. Instead, I collected real questions from my audience during the launch and used Claude (my AI sidekick) to turn them into engaging emails.

The result? Emails that felt like actual conversations because they were addressing real concerns in real-time.

You'll learn exactly how to do this in our January Done-With-You Week. 👆

📑 BOOKMARK WORTHY

Back to Basics - What's Actually Working Right Now

After a year of testing and a 25% increase in digital product sales this year, here's what's moving the needle for me.

1. Live Workshops & Training: Going live with my audience consistently led to my highest-converting offers. Why? Because I could address real problems in real-time.
2. Newsletter Engagement: When I focused on delivering value through my newsletter instead of chasing social media, something interesting happened - sales became more consistent and predictable.
3. Direct Feedback Loops: The game-changer? Actually talking to my audience. Live workshops, quick polls, reply emails - these gave me better product ideas than any market research could.

Remember: People are still buying and will continue to buy in 2025. They still have problems they're trying to solve. The key is staying close enough to understand what those problems are.

As we head into 2025, sometimes the best move is doubling down on what's proven to work.

And you'll never go wrong working closely and serving your audience.

🎧 BONUS LISTEN: WANT MORE CONTENT THAT CONVERTS?

I recently shared my complete newsletter monetization strategy on 'The Art of Online Business' podcast:

We covered it in two parts:

​Episode 1: Behind the scenes of my business journey

​Episode 2: How to turn your newsletter into a profit machine

That's all for this week! As I pack my bags to head home from NYC, I'm energized and excited about what we'll create together in 2025.

Remember - just like those unforgettable Broadway performances, success in your digital business isn't about chasing the next shiny strategy. It's about mastering the fundamentals and truly connecting with your audience.

See you in a couple of weeks!

Destini

Host, Creator's MBA Podcast

Creator, Newsletter Profit Club & Digital Product Growth Lab

P.S. Want to start 2025 strong? Join us for the Q1 Content Planning Workshop on January 8th or the AI-Powered Launch Assets Week starting January 20th. All the details are above!