If you’re like most creators I talk to, you’ve got some great pieces in place.

A course here, a tripwire there, maybe even a webinar or two. But instead of working together, they feel scattered.

What you really want is a system that compounds.

Something that quietly brings in leads, nurtures them, and sells your offers on repeat, without you having to piece together a dozen moving parts every time.

This week, that’s exactly what we’re diving into: how to move from a fragile, one-off funnel to a Growth Flywheel that actually makes sales on autopilot.

🎧 NEW EPISODE

You poured your heart into a great product—maybe a course, membership, or group program. You launched it once, made a few sales, and then… crickets.

Not because it isn’t valuable. But because the right people aren’t seeing it.

That’s exactly what I’m unpacking in this week’s Creator’s MBA podcast: The Non-Launch Marketing System.

This is my proven Growth Flywheel. Designed to quietly work in the background to bring in leads, nurture them, and convert them, without burning you out.

✨ If you’re ready to stop the stressful launch cycle and start making steady sales, this is the episode you’ve been waiting for.

What you’ll learn:

• Why a great offer without a system won’t sell
• How to build a Growth Flywheel that runs on autopilot
• The difference between nurture vs. sales sequences (and why it matters)
• What your lead magnet really needs to do
• How to structure tripwires and upsells for quick wins
• The role of evergreen webinars in trust-building
• How to boost sales without constant live launches

And guess what?

👉 This month inside the Creator’s MBA Lab, I’m teaching this system live, with templates + a custom GPT to help you implement it.

🎙️Listen in here: Website, Apple Podcasts, Spotify, and YouTube.

Let’s get your signature offer selling on repeat, even while you’re offline.

📅 UPCOMING LIVE WORKSHOP

Wednesday, September 24 · 1:00–2:00pm ET

Your best-selling product is already proven. Now it’s time to get sales on autopilot.

In this live training, I’ll walk you through how to build a Growth Flywheel around your #1 offer, a rinse-and-repeat system that keeps revenue flowing without constant relaunches.

You’ll learn:

• The Growth Machine Framework → how to turn one proven offer into a scalable, evergreen system.
• Repeat Sales on Autopilot → simple ways to keep buyers coming back without feeling salesy.
• Referrals that Multiply → how to engineer word-of-mouth momentum so happy customers do your marketing for you.
• Customer Engagement That Sticks → the keys to building loyalty and long-term retention without adding more to your plate.

🎟 How to join:

• ​Free for Creator’s MBA Lab members (included with your membership).
• Not a member? You can grab a standalone ticket for $99—plus save 30% with code FLYWHEEL30.

September Member Bonus: All lab members can request a review of their funnel flow (the offers & steps in your evergreen funnel) by 9/30 to make sure all the pieces are working together.

➡️ Save your spot now and walk away with a personalized action plan to turn your best-selling product into a sustainable revenue driver.

⚡ QUICK TIP: TRIPWIRES VERSUS EVERGREEN FUNNELS

Tripwire Funnel = Quick Win.

A low-cost, no-brainer offer (usually $7–$27) that shows up right after someone grabs your freebie. It helps cover ad/lead costs and turns new subscribers into paying customers fast.

Evergreen Funnel = Long Game.

An automated system (often anchored by a webinar) designed to sell higher-ticket offers over time. It nurtures leads, builds trust, and handles objections before the sale.

👉 Tripwire = fast conversion + buyer momentum.
👉 Evergreen = steady nurturing + high-value sales.

Use both together: a tripwire to get new buyers in the door, then an evergreen funnel to guide them toward your signature offer.

Want to go deeper? 🎧 Listen to Episode 173: The Hidden Formula to Pick the Right Sales Funnel​

🔖 BOOKMARK WORTHY STRATEGY

Funnels can be fragile. They break the second Google updates its algorithm, social reach tanks, or ad costs spike.

Flywheels are resilient. Every customer touchpoint feeds the next, so your momentum compounds instead of draining away.

In this breakdown, I share:

• Why traffic from Google + social is collapsing into AI Engine Optimization (AEO)
• How HubSpot’s new Loop Marketing approach connects to the Growth Flywheel I teach
• Practical ways to shift from funnels → flywheels so your revenue becomes predictable

➡️ Read the full article here and save it for when you need a reminder that your growth can (and should) feel easier.

If your business feels scattered right now, remember...you don’t need more funnels, you need a system that compounds.

That’s why this month’s focus inside the Creator’s MBA Lab is building your Growth Flywheel. Once it’s in place, every customer touchpoint fuels the next… and sales stop feeling like a grind.

Here’s to getting your offer selling on repeat,

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

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P.S. Hit reply and tell me where your funnel feels stuck — I’ll be covering questions like these in Wednesday’s Growth Flywheel workshop. Haven’t saved your spot yet? Grab your pass here ».

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs