This past week something happened…

A new client booked a call after asking ChatGPT for “coaches who help with digital products” and my name came up.

She signed up for 1:1 coaching the same day. 🤯

If you’ve been thinking it’s time to pivot, get clarity, or finally finish the year strong and you want support with your next steps, I’ve opened 3 coaching spots this fall. Apply here if you’re ready »​

In this week’s newsletter: a behind-the-scenes podcast on HobbyScool’s $1M brand vision, a quick tip on becoming more “AI discoverable,” and a bookmark-worthy affiliate strategy for Q4.

Let’s do this…

🎧 NEW EPISODE

Ever wonder what it really looks like to take a big-picture goal and turn it into a step-by-step plan?

In this week’s episode, I’m pulling back the curtain on how I’m working toward growing HobbyScool into a $1M+ sellable brand and how that vision led to the creation of our 2026 event calendar + expanded affiliate program.

You’ll hear:

• The thought process behind choosing the right growth path
• Why a year of planned events became the foundation of our affiliate program
• How creative bloggers + business owners can earn consistent income by partnering with us

🎙️Listen in here: Website, Apple Podcasts, Spotify, and YouTube.

👉 Check out the HobbyScool affiliate program info page here​

⚡ QUICK TIP

On Tuesday, this happened: a new 1:1 client found me by asking ChatGPT for “coaches who help with digital products.”

My name popped up, she booked a discovery call (we chatted), and she signed up the same day.

Here are 3 things you can do to increase your chances of being “AI discovered” too:

#1: Optimize your online presence.​
AI tools surface what’s publicly visible. Make sure your website clearly says who you help, what you do, and uses the same keywords your audience would search.

#2: Claim your niche.​
Don’t just be “a coach” or “a creator.” Be specific: “I help beginners grow backyard gardens even if they don't have a ton of space." The clearer your positioning, the more likely you’ll get recommended.

#3: Create content AI can reference.​
Blog posts, podcast episodes, YouTube videos, LinkedIn articles all give AI something to “pull from” when recommending experts.

What to see how you rank with the AI engines? I found this cool tool from HubSpot which analyzes how platforms like ChatGPT, Perplexity, and Gemini interpret your brand.

AI isn’t just changing how people work, it’s changing how they find us.

📌 BOOKMARK WORTHY STRATEGY

Q4 is when affiliate marketing ramps up.

Think holiday promos, gift guides, Black Friday deals.

But it’s also when a lot of creators miss out because they pick random products or spread themselves too thin.

Here are 3 quick rules to keep in mind as you choose what to promote this season:

#1: Choose programs that align naturally with your audience.​
Your readers should think, “Of course this makes sense!” when they see your recommendation.

#2: Prioritize recurring + evergreen programs.​
Look for affiliate programs where you can promote on a regular basis...not just when the creator is in “launch mode.”

Consistent promotions = consistent affiliate income, without waiting for someone else’s calendar.

#3: Use what’s already done for you.​
Swipe copy, graphics, and pre-written promo emails save time and let you promote without starting from scratch.

👉 That’s exactly how I’ve designed the HobbyScool Affiliate Program — simple, aligned with creative audiences, and structured for consistent & recurring income. Check it out here »​

📅 YOUR Q4 GAME PLAN...DONE

Q4 is the biggest sales season of the year, but it’s also when most entrepreneurs feel the most stressed.

Between last-minute launches, Black Friday prep, and trying to stay visible, it’s easy to end up in scramble mode.

That’s why I want to point you to something that can make a real difference: Faith’s 30-Day Business Plan Summit: Q4 Dash (Sept 2–5).

I’ll be there too, teaching how to turn your newsletter into a profit-generating asset, even if your list is small.

Here’s why I think this is worth your time:

• No 24-hour watch limits — you can catch sessions at your pace
• A free 30-day Q4 business planner to map your next steps
• Real strategies (no fluff) you can use immediately

🎟 Grab your free ticket here →​

If you want to go into Q4 with clarity, join me in my session.

Here’s my challenge for you this week: pick just one thing from today’s newsletter. Maybe listening to the podcast, trying the “AI discoverable” tip, or checking out an affiliate program that aligns with your audience and put it into action.

👉 And if you’d like help making those steps faster and clearer, I’ve opened 3 coaching spots for September. Apply here if you’re ready »​

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

​

P.S. I had such a fun conversation with Shannon Acheson about building a business that actually fits real life. We dug into digital products, keeping funnels simple, and why you don’t need to hustle 24/7 to make it work. 🎧 Listen here →​

​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs