I’ve spent the past week knee-deep in Q4 promo planning, Reader.

Mapping out Black Friday offers, holiday campaigns, and figuring out where all the moving pieces fit. 🤦

And here’s the thing: you’re probably doing the same right now (or about to).

That’s why this week’s Creator’s MBA is focused on doing the work together:

• 🎧 My latest Holiday Revenue Roadmap podcast episode: how to set up promos that don’t drain you.
• 📝 Our live Q4 Newsletter in a Box + Black Friday workshop, so you know exactly what to send and when.
• 📊 A behind-the-scenes look at the real numbers from my latest HobbyScool summit: conversions, traffic, and lessons you can borrow for your own Q4 push.

It’s all designed to help you cut through the noise and move into the holiday season with a plan you can actually follow.

🎧 NEW EPISODE

Every year, November sneaks up on us and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic.

This week on the podcast, I’m sharing my Holiday Revenue Roadmap: a 5-step system to stop winging it and start winning with your Q4 promotions.

Here’s what you’ll learn:

• Why Q4 is the biggest revenue window for digital product businesses
• How to choose what to promote (without defaulting to discounts)
• A simple timeline for Black Friday + holiday campaigns
• Easy ways to build anticipation and repurpose content
• The tech checklist to run smooth, stress-free promos
• How to pace your campaigns for maximum results

🎙️Listen in here: Website, Apple Podcasts, Spotify, and YouTube.

📅 UPCOMING LIVE WORKSHOP

What if you could sit down once and map out your entire Q4 email strategy—weekly newsletters, holiday campaigns, and Black Friday promos included?

That’s exactly what we’ll do together inside Q4 Newsletter in a Box this Wednesday:

🗓 Wednesday, October 1 | 1:00–2:30pm ET

Here’s what you’ll walk away with:

• A Q4 promotional calendar that aligns your offers with weekly emails + seasonal campaigns
• A proven process for consistent newsletters that lead directly into sales events
• A complete roadmap for Black Friday, Cyber Monday, and holiday campaigns
• Live, behind-the-scenes planning examples from my HobbyScool business
• Two custom GPT assistants (Q4 Planner + Black Friday Campaign Builder)
• Full replay access via private podcast feed

🎁 October Member Bonuses

• Annual Members: Get my Black Friday Profit Party course (advanced strategies + swipe files) included free
• All Members: Submit your Black Friday plan by Oct 31 and receive personalized feedback in the private podcast

This is your plug-and-play system to make Q4 your most profitable quarter yet.

👉 Join the Newsletter Profit Club — $19/month »​

👉 Go Annual & Get the Black Friday Profit Party Bonus »​

⚡ QUICK LESSONS: $1M HOBBYSCOOL EXPERIMENT

When we wrapped the HobbyScool Art of Handmade Summit earlier this month, I spent time looking back on what has worked over the years, what didn’t, and what I’ll double down on next time.

Here are a few of the biggest lessons:

• Paid bundles didn’t scale. Two launches, minimal traction. The collaboration was useful, but the model didn’t deliver growth. (Lesson: someone else's business model may not work for you)
• Summits became the firehose. One event outperformed both paid bundles combined. (Lesson: when you see traction, go all in)
• Creative niches outperformed other themes. Parenting/back-to-school events did ok for us. But art journaling and handmade crafts pulled the biggest audiences. (Lesson: specificity drives engagement)
• Community platform choice matters. Moving from Facebook → Skool increased daily logins, user posts, and conversions because we controlled the environment.
• Ad campaigns can fund themselves. One campaign delivered cheap leads; the other broke even on purchases while adding 800+ new subscribers.

👉 These are just the surface numbers. Want the full playbook — conversion rates, VIP pass math, upsell performance, ad ROI?

​Get the full case study with a free 30-day Substack trial »​

🔖 BOOKMARK WORTHY STRATEGY

What does it take to turn a simple hobby idea into a $1M sellable brand?

That’s the question I’m answering with The $1M HobbyScool Experiment, my public case study in scaling HobbyScool from a $12 domain into a business valued at $1M+ by 2027.

In my latest updates, I shared:

• The big picture: Can a Hobby Brand Really Sell for $1M+? I’m Putting It to the Test »(free post)
• A deeper dive: Behind the Scenes: How We Attracted 17,958 Attendees and $39K Revenue From One Virtual Summit »

👉 You can read the overview blogs for free.

And if you want the full breakdown, every funnel number, ad strategy, affiliate insight, and behind-the-scenes lesson, you’ll find that inside my Substack membership (with a free 30-day trial).

🎟 Start your free trial and unlock the full case study »​

Have questions about your Black Friday and holiday promo calendar? Respond back and let me know.

See you Wednesday in the workshop (hopefully)!

Talk soon,

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

​

P.S. I’ll be joining 50+ experts at the AI-Driven Business Summit to share what’s working right now with AI in digital product businesses. It’s free...don’t miss it. 👉 Save your spot »​

P.P.S. Want even more insider strategies? Check out the free panels I’m hosting with my own mastermind peers:

• Traffic School (Replay available): evergreen funnels, SEO, and collaborations that actually drive traffic.
• Black Friday Prep (Oct 9, 12pm ET): a live roundtable on what’s working (and what to avoid) for the biggest sales weekend of the year.

👉 Watch the replay or save your seat here »​

​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs