Creator's MBA

The Sunday Edition

Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.

Was this forwarded to you? Subscribe here so you don't miss the next one.

In this issue

→ Why I killed my Pinterest strategy (and what it cost me)

→ The bigger shift most creators are still missing

→ How to show up where your buyers are actually searching now

→ The live workshop that'll get you set up in 60 minutes

This Week's Deep Dive

I Tried Going All in on Pinterest. I Pulled the Plug. Here's What I'm Doing Instead.

On chasing traffic channels — and the one that actually compounds.

A while back I hired a Pinterest contractor. Strategy, pin design, scheduling — the whole setup. The goal was simple: build a reliable traffic channel that didn't depend on social algorithms I couldn't control.

Here's what happened: the Pinterest algorithm had a platform-wide drop. Traffic tanked. ROI evaporated. I pulled the plug.

I'm not sharing this to complain about Pinterest. I'm sharing it because it's a useful illustration of a pattern I've watched play out over and over in this industry — including in my own business.

We keep chasing traffic channels. And channels change.

Google's March 2026 core update hit this week, and I've already gotten messages from creators asking some version of "should I be worried?" Here's my honest answer: the update itself isn't the thing to focus on. The bigger story is happening underneath it.

Your potential buyers aren't just searching differently — they're handing the decision off entirely. They open ChatGPT and say "who should I learn from about newsletter monetization?" or "find me the best course for building a digital product business." The AI does the research and hands them a short list. If your name isn't on it, you were never in the running.

And here's what makes this different from a Google click: when a friend recommends someone, you trust it immediately. AI recommendations are starting to carry that same weight. The AI has already done the vetting — so whoever it names arrives with built-in credibility. That's a fundamentally different quality of lead than anything an algorithm has sent you before.

The question is: does your name come up?

This is called GEO — Generative Engine Optimization. And it's not a 2027 problem. Consider this: roughly 50% of all searches are now happening through AI tools like ChatGPT, Claude, and Perplexity. Experts predicted we'd hit that number by end of 2026. We're already there. If you wait another six months to act, you're behind by a year.

Here's the good news: the content requirements for AI search visibility are actually pretty close to good content habits you may already have. There's no dark art here. You don't need to reverse-engineer a black box or learn a new platform from scratch. But there are a few specific shifts that make the difference between being cited and being invisible.

How this connects to the Creator Growth Flywheel: AI search visibility is the new Attract stage. When an AI recommends you by name, that's a cold discovery moment — but the trust-building has already been done for you. The person didn't find a list of results and choose. They got a recommendation.

That's a fundamentally different quality of attention than a Google click.

One authoritative blog post per week, structured for questions, with your name attached. That compounds. Pinterest didn't. This will.

Before You Go

The platforms will keep changing. The algorithm will keep updating. That's not the variable to optimize for.

The thing that compounds is authority — real expertise, attached to your name, structured so that wherever someone asks a question in your space, your answer is there to meet them.

Talk soon,
Destini