If you’ve been creating great content but still feel like your revenue isn’t matching your effort, I'm here to help.

This week, we’re digging into two of the biggest questions I get from digital product creators:

• “How do I turn my free content into actual income?”
• “And how do I guide someone from discovery to purchase without constantly launching?”

The answers start with understanding what your audience is ready to buy and making it easy for them to take the next step.

Inside this issue, I'm covering the full path: from identifying paid offer ideas to mapping a smarter customer journey using AI.

Let’s make every piece of your content work a little harder, for you and your buyers.

🎧 NEW EPISODE

If you’ve ever wondered how to shift from free value to paid offers, without feeling salesy, this episode is for you.

In Episode #224 of the Creator's MBA podcast, I’m answering a real question from one of my members:

“How do I know what my audience will actually pay for?”

You’ll learn how to spot what’s already working, test simple paid offers, and build a system that turns your content into consistent income, without constantly being in launch mode.

🧠 Inside this episode:

• Why free content alone won’t build a profitable business
• How to shift your mindset from giving to earning
• 3 quick ways to validate a paid offer
• What a tripwire funnel really does (and how to use it)
• How to use your newsletter as a sales engine
• How to make every piece of content point to revenue

🎙️Listen in here: Website, Apple Podcasts, and YouTube.

⚡ QUICK TIP: DON'T START WITH FUNNELS. START WITH THE CUSTOMER JOURNEY

If your revenue still feels unpredictable, even though you have a product, an email list, and a working funnel, chances are, it’s not the funnel that’s broken.

It’s the path.

Before building automations or launch plans, I always ask:

🧭 What’s the actual journey someone takes to go from “just found me” to “bought again”?

If you’re not sure, start by mapping just one product using these questions:

• Where are people discovering me?
• What do they need to believe before they’re ready to buy?
• What’s the easiest “yes” I can offer?
• What happens after they buy?

You don’t need to guess or overthink this.

Jane, my AI-powered customer journey strategist, will guide you step-by-step and help you visualize everything using a simple Canva whiteboard.

🎓 This month’s training, Map Your Customer Journey with Jane, goes beyond funnels and helps you build a full customer experience that increases sales and long-term retention.

→ Watch the workshop for free inside the Digital Product Growth Lab

→ or grab lifetime access for $49 here ​

📌 BOOKMARK WORTHY STRATEGY

Every successful product I’ve launched, whether it’s a membership, workshop, or mini-course, fits into this simple framework.

🧠 These are the 5 customer journey stages I map for every offer:

• Awareness → Where new people are finding me
• Consideration → What keeps them engaged before they buy
• First Purchase → The easiest “yes” (often a low-cost offer or tripwire)
• Repeat Buyer → What they want next
• Loyalty → How I stay top-of-mind, useful, and worth sticking with

I built Jane, my custom GPT assistant, to help map each stage, identify drop-offs, and spot new opportunities.

She asks the right questions so you can move from “random content” to a strategy that drives intentional revenue.

You’ll also get access to a drag-and-drop Canva whiteboard so you can build a visual, high-level plan, without getting lost in sticky notes or long Google Docs.

Whether you're prepping for a new launch or fixing funnel fatigue, this system will help you stop guessing and start planning with clarity.

→ Get access to the training + tools here, or join the Digital Product Growth Lab for instant access (and support as you implement).

You don’t need to overhaul your entire business to see more consistent results.

Sometimes it’s just about shifting your focus, from building fancier funnels to building better customer journeys.

Whether you're testing your first tripwire or mapping out your long-term growth flywheel, the tools and trainings this month are designed to help you take action, without burning out or guessing.

Start small. Pick one offer. Let Jane help you map the rest.

Talk soon!

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

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P.S. Want access to Jane, the Canva whiteboard, and my full training on mapping your customer journey? Join the Digital Product Growth Lab or grab the workshop for $49 here.​

Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs