There’s been a lot of uncertainty lately around how AI fits into digital products and if you’re feeling that too, you’re not alone.

Lately I’ve been hearing questions like:

• Are courses still relevant?
• Is AI replacing courses and memberships?
• Do people even want to learn this way anymore?

These questions are coming up for a reason. The way people learn and what they expect from digital products, is shifting.

In this week’s newsletter (and podcast), I’m breaking down how I’ve adapted my offers to meet those changes in a way that’s practical, sustainable, and still deeply human.

Let's do this...

🎧 NEW EPISODE

Feeling unsure about where courses are headed in the age of AI? You’re not alone.

In episode #223 of the Creator's MBA podcast, I’m pulling back the curtain on how I’ve shifted my entire digital product strategy over the past year and why I believe implementation and access are the future.

This isn’t about replacing course creators with AI tools. It’s about redefining how we deliver transformation in a world that’s changing fast.

🧠 In this episode, I share:

• Why I shifted from static courses to dynamic memberships
• What today’s digital product buyers actually want
• How I’m layering AI tools into my programs (without losing the human touch)
• The role of live workshops, private podcasts, and real-time support
• 3 questions to help you adapt your offers for the AI era

If you’ve been wondering how to future-proof your business, this is a grounded place to start. No fear, no fluff, just a clear path forward.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube.​

🎙️ Did You Miss It?

Last week’s podcast episode literally blew up my inbox. I’ve gotten so many messages saying it was exactly what you needed to hear.

If you’ve been feeling behind on AI (or just trying to figure out where to even start), this one’s for you.

👉 The AI Conversation You Didn’t Know You Needed is a behind-the-scenes conversation with some of the smartest business owners I know.

We talked about what we’re really doing with AI: what’s working, what’s flopping, and how to use it to actually serve your customers better (without losing your human touch).

We covered:

• How we’re bundling AI tools into digital products
• Tips for pricing (and protecting) your bots and GPTs
• Simple ways to use AI for newsletters, emails, and even apps
• What to do when you feel behind—because we all do

🎧 If you haven’t listened yet, this one’s a must:

​Catch the episode here →​

🔍 PUT SAGE TO WORK FOR YOUR BUSINESS

Already used Sage to get your personalized AI upgrade plan?

Here’s how to turn that plan into something real:

Start with just one use case.

Not the most complex. Pick the one that’s closest to your current bottleneck.

• If your students are overwhelmed when they join? → Start with onboarding.
• If they aren’t following through? → Test an accountability system.
• If your DMs are full of repeated questions? → Try a custom GPT trained on your content.

These aren’t bells and whistles. They’re tools that quietly do the heavy lifting for you.

👉 Haven’t met Sage yet? Grab your free AI upgrade plan here — 2 minutes, no tech skills needed.

📌 BOOKMARK WORTHY STRATEGY

I love experimenting with AI, but not every idea is worth turning into a tool.

Here’s the 3-part process I use to decide what to build, what to skip, and what’s just a shiny object.

🔍 STEP 1: Start with the friction

I don’t start with the tool. I start with the friction point.

What’s slowing me down… or making it harder for my students to succeed?

Examples I’ve solved with AI:

• Students not knowing where to begin → personalized onboarding flow
• Members struggling to stay consistent → weekly accountability nudges
• Repeated questions in my inbox → GPT trained on my content

If there’s no friction, I don’t build. Simple as that.

⏳ STEP 2: Ask, “Will this save me (or them) time every week?”

I don’t build tools that require constant maintenance or explanation.

If a tool can run quietly in the background, automating, nudging, or guiding, it’s worth exploring.

A quick test I use: Would this still work if I went offline for a week?

📈 STEP 3: Build the “minimum useful version” first

Most creators overbuild. I start scrappy and simple, then iterate based on real feedback.

Sometimes that’s:

• A free GPT + a Google Doc of prompts
• A single SMS automation with one smart question
• A quiz before turning it into a full onboarding bot

You don’t need a dev team or fancy platform to start using AI in a strategic way.

You just need a process and a real reason.

Where we go from here isn’t about chasing every new tool. It’s about staying focused on what helps your students succeed and what keeps your business sustainable.

That’s the lens I’m using for every decision I make right now.

If you’re rethinking your offers, or just trying to figure out your next smart move, I hope this gives you a few solid places to start.

More soon,

Destini

Business Growth Coach & Graduate Marketing Professor

Host, Creator’s MBA Podcast

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P.S. Not sure where to start with AI in your programs? Sage will give you a personalized plan in under 2 minutes. ​

Ready to actually build those tools into your offer? That’s exactly what we do inside the AI Implementation Lab. Spots are limited, so reply if you’re curious and I’ll let you know if it’s a fit.

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Dr. Destini Copp Certified Business Growth Coach for Digital Product Entrepreneurs