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Creator's MBA · The AI Edition
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Creator's MBA
The AI Edition
One AI insight, one build, one move you can use this week.
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The AI Insight
I Don't Stop Recording When Things Get Busy
It used to take hours and hours. Now it takes less than fifteen minutes.
I publish a podcast episode every week, and I take time off here and there, like over the summer holidays, but I don't stop recording when things get busy.
I used to. Recording doesn't take that long, but everything after it did, the show notes and the website podcast blog and the newsletter insert and editing and getting it all ready for the website, and that would take hours and hours.
That part now takes less than fifteen minutes, and that's why an episode still goes out every week.
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The Build
My Podcast Workflow
Almost all of the work on a podcast happens after you stop recording, and if that part takes you half a day every week, you're going to skip episodes when you get busy. Here's what I do instead.
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This week's workflow
I start with a conversation with AI to work out the outline, the questions, and the topics for the episode. I record in Descript, and Descript's own AI features clean up the recording before I export the transcript. Then I give that transcript to Claude, where a set of skills generates everything else I need: the clean transcript, title options, show notes, the SEO fields, the newsletter insert. I read through it, cut what doesn't sound like me, and publish.
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Even the outline starts as a conversation with AI instead of a blank doc. I still read through everything at the end myself and take out anything that doesn't sound like me.
This week's episode came out of that workflow. In it I walk you through the AI in Action Summit session by session, what each speaker is showing you, what my three live sessions cover, how the week works, and what's in the VIP pass. Listen to the episode →
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Your Move
What Systems Do You Actually Have Running?
Almost everybody I talk to has been using AI for a couple of years now. They've got a paid subscription, they've watched the videos, they can tell you what an AI agent is. And then you ask them what systems they actually have running, and how any of it is helping them make money, and there's not much of an answer.
AI in Action Summit is 27 workshops from 22 creators showing the systems they've actually got running, prompts and tools and mistakes and all. Six of them are live. It's free, September 15 through 17.
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Before You Go
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The Creator's MBA AI Mastermind
Where builds like this one get built with me, alongside other creators doing the same work.
See the Mastermind →
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The Creator's MBA Council
A curated peer mastermind, founding cohort. Right if you already have revenue and want it to compound.
Learn more →
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Newsletter Profit Club
The Mini Magazine Method and Teach & Pitch Method, for turning your newsletter into a product instead of a recap.
Join NPC →
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Talk soon,
Destini
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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