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Creator's MBA · Sunday Edition
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Creator's MBA
The Sunday Edition
Your weekly, 5-minute playbook for growing consistent digital product revenue using AI and growth flywheels.
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In this issue
→ The three things my five hours a week in HobbyScool go to
→ The order bump that's converting at half of what it should
→ The episode where Kate interviewed me about the five hours
→ AI in Action Summit opens Tuesday, free to attend
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Deep Dive
Where my five hours a week go
HobbyScool runs twelve free three-day summits a year with about thirty speakers on each one, and it does $20–50K months. I work about five hours a week in it. Here's where those five hours go.
Team questions. My team runs speaker recruiting, onboarding and customer support, and most of what comes to me is a yes or a no on something they've already worked out. I answer it and it goes back to them.
Reviewing the newsletter and the funnel numbers. The newsletters are drafted before I open them, so I read them and approve them. I check the funnel numbers every day.
Ad spend and creative. Registrations for these events run on paid ads, so I'm in the ad account deciding what keeps running and what gets swapped out.
Here's what a funnel review looks like. One of my summits opens next week and the $9 order bump on the VIP checkout, a project and supplies tracker, is converting at 21.2% on 132 VIP sales so far. My planner bumps run 42.4% and 36.3%, so this one is at about half of where it should be, and closing that gap is worth around $169 for every 100 VIP sales. The first upsell is at 15.9%, which is fine, so I'm leaving it alone.
I'm not in there rewriting pages or rebuilding the funnel, I'm looking at which number is off and deciding whether it's worth fixing this week, and then somebody else fixes it.
Five hours works because the registration pages, the speaker pages, the emails, the event images and the speaker outreach all run without me now, so the only thing left for me is the decisions. I'm walking through how I built all of it Wednesday at 1pm ET at the summit, and it's free.
Kate interviewed me about this on the Creator's MBA Show a few weeks back.
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The Creator's MBA Show
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Episode 280
Three Contractors, Five Hours a Week, One Business I'm Selling
Kate Kordsmeier asks how five hours a week actually works, including the report I read twice a day and the two things I won't hand to anyone.
Listen →
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AI in Action Summit · Sept 15–17
Doors open Tuesday morning
27 workshops from 22 creators, and everything unlocks Tuesday, September 15 at 9am ET. I asked every speaker to show their real setup, the prompts, the tools, where things are connected and what broke the first time. My own live sessions are Tuesday at 1pm on the whole map of the AI system running both of my businesses, Wednesday at 1pm on the twelve summits, and Thursday at 1pm where five people bring one stuck thing and I build it live on screen.
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Free to attend through Friday, September 18 at 9am ET
VIP Pass keeps everything for life, plus the resource vault, the Playbook, the Tool Stack Table and full transcripts. $47 until doors open Tuesday, then $67.
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Before You Go
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AI in Action Summit
Free, September 15–17. 27 workshops from creators showing the AI systems actually running their businesses.
Register free →
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The Creator's MBA AI Mastermind
Where the systems in this issue actually get built, with me, alongside other creators doing the same work.
See the Mastermind →
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Newsletter Profit Club
The Mini Magazine Method and Teach & Pitch Method, for turning your newsletter into a product instead of a recap.
Join NPC →
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See you Tuesday,
Destini
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P.S. The VIP Pass is $47 until doors open Tuesday morning and $67 after that. You register on the free page first and the VIP Pass is offered right after that, so if you want it, go now → register here
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Dr. Destini Copp
Helping digital product business owners build consistent revenue with AI systems instead of a bigger team.
🎓 MBA professor and founder of the Creator's MBA AI Mastermind & Newsletter Profit Club
📈 12,000+ students taught
⚡ Growth flywheels, AI systems, revenue that compounds
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