Why some newsletters make 6-figures (free training Thursday)


Welcome to Creator's MBA, your weekly blueprint for building and scaling digital products that fund your freedom. Shared with ~12,000 readers every week. Was this sent to you? Subscribe here so you don't miss the next one.


Want to know what makes some newsletters rake in serious profit while others barely get opened? 🤔

After my 6 month study into successful newsletter operators, I discovered something surprising: The newsletters crushing it aren't using complicated strategies or working harder.

This week, I'm pulling back the curtain on all of it, including my "mini-magazine method" that gets readers so hooked they create special folders just to save your emails.

Plus, I've got an exclusive event coming up where you can connect & network with other serious newsletter creators.

If you've been wondering why some newsletters effortlessly build devoted audiences while others struggle, you won't want to miss what's below...

📅 UPCOMING WORKSHOPS & EVENTS

You know how frustrating it is when you send out your weekly newsletter and then…..crickets?

This year, I became obsessed with figuring out why some newsletters make serious money while others struggle.

I spent 6 months studying successful newsletter operators (yes, my researcher brain couldn't help itself 😅), and what I found was surprising – the newsletters crushing it weren't doing MORE, they were doing things completely differently!

I'm hosting a free training this Thursday, on December 12th, at 1 PM ET to share everything, including my "mini-magazine method" that gets readers so hooked, they create special folders just to save your emails! (Yes, really!)

I'll show you:

✔️How to make money from every single email (without being salesy)

✔️My exact design secrets for newsletters people can't wait to read

✔️The common mistakes that are probably costing you money (I made them too!)

If you're planning to level up your newsletter game in 2025, this is for you. Note: A limited time replay will be available.


💫 EXCLUSIVE EVENT: AUDIENCE GROWTH MIXER

This December (12/18), I'm hosting our first-ever free Audience Growth Mixer – an exclusive event for Newsletter Profit Club members (both free and paid) and my Creator’s MBA community!

This isn’t your typical mixer snoozefest. Here’s what you can expect:

  • Connect with like-minded business owners in your niche who understand the opportunities of growing your business through email
  • Share your best growth hacks and learn from others’ experiences
  • Build valuable connections that could lead to collaborations or cross-promotions

Want to push the easy button on newsletter growth? The BEST way to do this is via partnering with other business owners in your niche.

Save your spot today (limited spots available to ensure valuable collaborations) and join us on 12/18 from 12:00 - 1:15pm EST for this free audience growth mixer!


🎧 NEW EPISODE

When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more.

Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.

In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page.

Yes, you read that right – 45% of complete strangers who see her Facebook or Instagram ad and click over to her newsletter sign up page end up subscribing to her newsletter.

A few key things you'll learn in this episode:

  • How Bree structures her ads and landing page for maximum conversion
  • Why she doesn't lead with her free gift (even though it's very popular)
  • The simple targeting approach that's working better than complicated strategies
  • How to get started with paid ads, even if you find them intimidating

Here's what I love about Bree's approach – it perfectly illustrates something I emphasize in the Newsletter Profit Club: there's magic in attracting subscribers who want your newsletter for what it is, not just for a free download.

It's the difference between attracting casual browsers and building a community of engaged readers.

Listen to the full episode now to get the step-by-step details of Bree's unique approach and see if it could work for your newsletter too.

🎙️Listen in here: Website, Apple Podcasts, Spotify, or YouTube


💡 QUICK TIP

Wondering how the free Newsletter Profit Club: Audience Growth Mixer on December 18th will work? Want to prepare?

Here are some tips...

Think about your quick intro - no need for perfection, just the key points that help others understand your newsletter and how you help people!

Consider sharing:

  • A snapshot of who you are and what drives your newsletter
  • The wonderful humans who make up your audience
  • The kinds of collaborations that excite you (think: guest features, cross-promotions, or whatever sparks your interest)
  • Ways you're open to supporting fellow newsletter creators

We'll rotate through small niche groups, giving you multiple chances to connect with different creators.

Each session is designed for authentic conversations, not elevator pitches. The focus is on finding natural alignment and opportunities to help each other grow.

Looking forward to seeing the connections and collaborations that bloom from our time together! 🌱

Before you go today, don't forget to save your seat below!


Ready to transform your newsletter into your business's biggest asset?

Join Thursday's free training to learn the "mini-magazine method"

⭐ Save your spot at next week's free Audience Growth Mixer

⭐ Listen to Bree's game-changing strategy in this week's Creator's MBA episode

Here's to your newsletter success,

Destini

Certified Business Growth Coach at Destini Copp

Creator, Newsletter Profit Club & Digital Product Growth Lab

P.S. Which insight from today's newsletter surprised you the most? Hit reply and let me know - I love hearing your thoughts!

Dr. Destini Copp

Business Growth Coach for Digital Product Entrepreneurs

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Creator's MBA Newsletter

Hi, there, I'm Dr. Destini Copp! I'm passionate about helping business owners like you generate consistent revenue from your digital product business without the need to be glued to your desk, constantly live launching, or worrying about social media algorithms.

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